Chevron Down About Workshop Digital Our Team

Caitlin Fikac

Senior PDM Analyst

After graduating from James Madison University in 2016 with a B.B.A in Marketing, Caitlin started her professional career at a digital marketing agency in Baltimore where she managed multimillion-dollar paid search accounts for various brands and retailers. She joined the Workshop Digital team in May 2019 to continue pursuing her passion in all things digital marketing, build personal relationships with clients, and drive success through integrated online marketing strategies.

Favorite Hobby

Adventuring outdoors with my pups

Favorite Food

Sandwiches—of all kinds

Favorite Animal

Dogs of course!

"I love that in digital marketing you need to be both analytical and creative. I genuinely enjoy playing in spreadsheets all day and using data to tell a story, alongside of thinking about new, fun copy or design ideas to test out. It’s a good balance."

Caitlin's Recent Posts

Blog Articles  |   Clock Icon  4 min read

How to Optimize Your Google Product Feed for Search Traffic

Google Shopping has been key in various retailers’ digital marketing s…

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Blog Articles  |   Clock Icon  8 min read

It's Time to Give Dynamic Search Ads Another Try

Note: This blog was updated on 01/04/2021. If you’ve been in paid sear…

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