Derek has spent the past 10 years working at the intersection of content and SEO (including four years at Workshop).
That type of work can look like many things: ensuring a site is technically sound, so that search engines can access and understand existing content; helping clients identify the topics and content formats that make the most sense; and executing content projects (large and small) based on that research.
By a fireplace, with a book
Lost in Translation
Making New York Times–style crossword puzzles
Curiosity makes this job easy. I have yet to find a “boring” industry. Quite simply, if you’re working on the best version of something, I’m interested.