Kate Pyle
Growth Marketing Specialist
“I love the world of marketing because it combines my desire to be creative with my love of data. Coming up with new campaigns and creative ideas and comparing them to data and statistics to see what’s working and what’s not is my favorite part of any project.”
Kate holds a B.S. in Mass Communications from Virginia Commonwealth University with a concentration in Public Relations. Before transitioning from PR into marketing in 2022, she honed her writing skills as an account manager for brands in the food, beverage, and hospitality industries. She specializes in email marketing, social media, copywriting, and campaign management. She enjoys expanding her knowledge and gaining a deeper understanding of SEO and Paid Media.
Kate achieved her Google Analytics and Advanced Google Analytics certifications in 2022, and in February 2024 completed the updated Google Analytics certification for GA4.
When she’s not managing campaigns for Workshop Digital, Kate enjoys traveling, doting on her cat and dog, and spending as much time as possible with her niece and nephew.
Favorite Hobby
Traveling
Favorite RVA Restaurant
Penny's Wine Shop
Favorite Place
Lofoten Islands, Norway