Nicole Wright

Senior Paid Media Analyst

“I enjoy working in the digital marketing industry because I get to utilize both my analytical strengths and my creative passions daily. Crafting and executing paid media strategies for my clients and supporting the results through data analysis for future iterations are some of my favorite aspects of what I do. Not only do I love the technical side, but I also love building personal connections with my clients. The industry itself is always changing, and there is always something new to learn, which keeps me motivated to continue to do my best work.”

Nicole graduated from James Madison University in 2021 with a B.B.A. in Marketing and a concentration in Digital Marketing. Her specialized classes and unique experiences at JMU led her to find her passion for the digital marketing industry.

Since graduation, Nicole moved to Raleigh, NC, and she has been working at another marketing agency, running campaigns across a variety of paid search and social channels for her portfolio of clients within industries ranging from health, commerce, finance, and education. She joined Workshop Digital in March 2023, ready to dive deeper into paid media strategies and have the opportunity to manage more clients on her own.

When she’s not working, you can find Nicole trying new recipes, working out, walking and hiking locally, and finding live music and small business markets and events to go to in her area.

Favorite Place

Hilton Head Island

Favorite Season

Summer

Favorite TV Show

Schitt's Creek