- July 14, 2015
- March 19, 2014
A B2B client offers sales and management training for corporate clients with a network of over 200 training centers worldwide. The local trainers rely on a steady stream of leads to put their process to work and generate more clients. Your Search Advisor is tasked with increasing qualified sales leads from people searching Google, Yahoo, and Bing at the national and local levels.
We set out to lower the average Cost Per Lead compared to previous campaigns run by another agency. In partnership with a team of specialist agency partners, we generate leads from content marketing and PDF downloads on dedicated landing pages that we built. Our search campaigns cover a wide spectrum of sales and management training topics to reach prospects at each stage of the B2B decision-making process.
Without any historical data, we re-created the PPC accounts from scratch. We launched campaigns with a tighter focus on testing and improving our keyword Quality Scores, landing page Conversion Rates, ad Click-Through Rate, and Cost Per Lead. Because we control the entire click-to-conversion path (keywords, ads, landing pages, and analytics), we can rapidly test and refine each aspect of our campaigns to improve results.
Cost Per Lead Analysis
Thanks to an immediate improvement in conversion rates and lower average Costs Per Click, the client is receiving 4 times more leads for same budget. Every dollar spent on the B2B lead generation PPC campaigns generates 4X the return compared to the previous campaigns.
Refine The Game Plan
Along the way, we have identified and implemented several tactics to stretch our budget even further, including: dayparting ads to specific times of day and day of week, adjusting bids dynamically based on a target Cost Per Lead, and refining our keyword lists to exclude irrelevant variations that resulted in wasted money and unqualified traffic.
Let Us Work For You
Do your PPC campaigns need a boost? Are you reaching your best prospects with solutions to their problems? Let us help your business grow with a customized PPC strategy that will leave your competitors behind and your customers amazed.