You really don’t have to be a data scientist to understand the power of data visualization. More importantly, you don’t have to be a data scientist to master data visualization. Mastering this art—particularly in digital marketing, where data sets can be murky, correlations hard to extract, and results difficult to explain—is essential. Data visualization plays Read More »
TL;DR: Using the Google Analytics add-on for Google Sheets combined with this custom dashboard, you can easily analyze what’s causing organic traffic to decline. Have you ever logged into Google Analytics and noticed organic traffic trending downward over the past couple of weeks? It happens—we’ve all been there. As analysts, this is where we get to show off our Read More »
Every day, we rely on Google Analytics (GA) to make data-driven decisions, the results of which depend heavily on data accuracy. Although GA provides many valuable insights, there are many caveats to keep in mind when analyzing GA data, especially for larger sites. For example, sampled data in GA reports provides results based on a Read More »
Congratulations, you are advertising on search and/or social media networks, but do you have meaningful insights into your users’ behavior? You might think you do, but if you aren’t tracking your paid search and social ads in Google Analytics you are missing out. In this step-by-step guide, you will learn how to track your ads Read More »
A few months ago, one of my clients experienced a drastic month-over-month decline in their branded impression share in AdWords. With such a vast decline in their impression share, it was my responsibility to dig deeper into their account to figure out why this was happening. There was only one report I needed to analyze Read More »
Segmenting users by service provider or host name can give clients a real-time look at potential customers.
We’ve known for a while that display ad impressions and social media ad impressions have value. But without solid data, how do you explain that to direct response and lead generation marketers that demand high Return On Ad Spend (ROAS) and exact Cost Per Lead data? The truth is, until recently, we couldn’t. Not without huge Read More »
Rarely does a software tool come along that fundamentally changes how we do things across all of our clients at one time. Google Tag Manager is one of those tools, and for good reason. We can quickly and easily update analytics tags, call tracking code snippets, conversion tracking pixels, remarketing audience tags, and A/B testing Read More »
I spent some quality time at TechHatch last week with a very talented and smart group of high school students that are taking a summer-long crash course in concepting, building, launching, and marketing a technology startup. We are strong believers that web analytics are essential for any organization, regardless of how long it’s been since Read More »
http://www.zdnet.com/microsoft-sticks-to-default-do-not-track-settings-in-ie-10-7000002289/ My bet is on Google, other ad networks, and ad-supported media finding a way around it either with legal or technical workarounds. There’s too much money at stake to assume anything else.