Friday, February 19, 2016, was an uneasy day for paid marketing professionals. On that day, Google rolled out one of the largest changes in search marketing history: the removal of paid ads on the right-hand side of search results. With this change, search results now display up to four ads above organic results and three Read More »
What is Framing and How Can It Help? Behavioral Economists have studied the effect framing can have on decisions since at least 1981, when Amos Tversky and Daniel Kahneman began to flesh out the concept of framing, or how subjects reacted to various choices in hypothetical life or death situations. How people respond to framing Read More »
Congratulations, you are advertising on search and/or social media networks, but do you have meaningful insights into your users’ behavior? You might think you do, but if you aren’t tracking your paid search and social ads in Google Analytics you are missing out. In this step-by-step guide, you will learn how to track your ads Read More »
What does the failure of Lead Accelerator mean? LinkedIn has officially announced that they’re pulling the plug on their Network Display and Lead Accelerator programs after less than a year. They believe that their money will be better spent in the long-run by focusing on developing other high-impact revenue streams like sponsored updates. According to Read More »
Last September, Google rolled out the ability to use native Gmail ads in AdWords to all advertisers. Previously, this feature was released in beta only. With this exciting news, I became eager to test Gmail ads in a few my clients’ accounts. The experience of implementing this feature went very well despite the few challenges Read More »
Ad extensions positively affect ad rank, and often help increase click-through-rate by offering additional relevant information and links for searchers. This post explains all the Google ad extension options available.
In my experience as a Pay-Per-Click professional, trying to explain to people how I work with “The Google” not at “The Google” is always a fun conversation. It’s a lot of conversations that start, “You know when you Google something…” or “You know when you look at a product, then you see it everywhere?” I Read More »
Here at Workshop Digital, we are all about PPC account efficiencies. There are a number of optimization tactics out there to trim wasted spend in an Adwords or Bing PPC account. Most analysts focus on day parting, bid adjustments and lowering bids, which are all great. However, query mapping is my favorite and most efficient Read More »
Once you have your ads up and running, it’s natural to want to search for them. But they don’t always show. Learn why that is, and how to check if they’re working.
If you are new to the concept of paid search advertising, the overwhelming amount of information on the internet can make it difficult to come to a basic understanding of what paid search really is. As the digital arm of marketing grows, this understanding is necessary for anyone who wishes to stay relevant in the Read More »