Client Need A Fiat dealership was having difficulty competing in a rural new vehicle market and needed to decrease their expenses while shifting their focus to used vehicles. They asked Workshop Digital to decrease their advertising budget while maintaining as much lead volume as possible. The phrase “decrease advertising budget” makes most marketers cringe instinctively, Read More »
5 Ways to Reduce Wasted AdWords Spend
Paid search management can be a convoluted topic to some, particularly with the process that goes into managing an account for success. If the base of an account is set up incorrectly, hundreds of dollars can easily be wasted. Whether you’re a part of an in-house team or work for an agency, account audits are Read More »
How the Removal of Right Rail Ads Affects Paid Search Accounts
Friday, February 19, 2016, was an uneasy day for paid marketing professionals. On that day, Google rolled out one of the largest changes in search marketing history: the removal of paid ads on the right-hand side of search results. With this change, search results now display up to four ads above organic results and three Read More »
Framing & Urgency: A Study in CTRs
What is Framing and How Can It Help? Behavioral Economists have studied the effect framing can have on decisions since at least 1981, when Amos Tversky and Daniel Kahneman began to flesh out the concept of framing, or how subjects reacted to various choices in hypothetical life or death situations. How people respond to framing Read More »
Campaign Tracking in Google Analytics with URL Parameter Tagging
Congratulations, you are advertising on search and/or social media networks, but do you have meaningful insights into your users’ behavior? You might think you do, but if you aren’t tracking your paid search and social ads in Google Analytics you are missing out. In this step-by-step guide, you will learn how to track your ads Read More »
RIP LinkedIn Lead Accelerator
What does the failure of Lead Accelerator mean? LinkedIn has officially announced that they’re pulling the plug on their Network Display and Lead Accelerator programs after less than a year. They believe that their money will be better spent in the long-run by focusing on developing other high-impact revenue streams like sponsored updates. According to Read More »
Implementing Gmail Advertising: Goals, Process, and Results
Last September, Google rolled out the ability to use native Gmail ads in AdWords to all advertisers. Previously, this feature was released in beta only. With this exciting news, I became eager to test Gmail ads in a few my clients’ accounts. The experience of implementing this feature went very well despite the few challenges Read More »
Google Ad Extensions Guide
Ad extensions positively affect ad rank, and often help increase click-through-rate by offering additional relevant information and links for searchers. This post explains all the Google ad extension options available.
Sorry Mom, I’m the One Following You with Ads
In my experience as a Pay-Per-Click professional, trying to explain to people how I work with “The Google” not at “The Google” is always a fun conversation. It’s a lot of conversations that start, “You know when you Google something…” or “You know when you look at a product, then you see it everywhere?” I Read More »
3 Step Guide to Cut Wasted PPC Spend with Query Mapping
Here at Workshop Digital, we are all about PPC account efficiencies. There are a number of optimization tactics out there to trim wasted spend in an Adwords or Bing PPC account. Most analysts focus on day parting, bid adjustments and lowering bids, which are all great. However, query mapping is my favorite and most efficient Read More »