An e-commerce retailer in the arts & crafts industry was looking for a strategic partner to manage all of their Pay Per Click advertising across Google, Bing, Yahoo, Amazon, and Facebook. Our objectives are to grow sales volume and total revenue while maintaining a Return On Ad Spend (ROAS) within a narrow target to maintain profitability.
Strategize
To keep up with the ever-changing world of e-commerce PPC, we have helped guide the client through every major change in Google’s shopping campaigns since 2008: Google Base, Froogle, Google Merchant Center, and Product Listing Ads. Google’s new Shopping Campaigns (launched February 2014) provide even more product-level data for deeper analysis.
Test EVERYTHING!
Each update requires a change in thinking and revised strategies to avoid losing ground to competitors. Constantly testing promotional messaging, offers, and calls to action ensures that our campaigns are running at optimal efficiency.
Product-Level Analysis
Not all products are created equal. With over 4,000 SKU’s updated weekly, we manage their campaigns at the product and category levels to identify best sellers and promote the most profitable items. Seasonal promotions add another level of complexity and allow for differentiation against competitors’ ads for similar products.
Refine For Higher ROAS
Our campaigns are constantly evolving to take advantage of new features and test results. Revenue from PPC campaigns has increased 400% while Return On Ad Spend has exceeded the client’s target by 250% for each of the past 3 years.
Let Us Work For You
Do your PPC campaigns need a boost? Are you reaching your best prospects with solutions to their problems? Let us help your business grow with a customized PPC strategy that will leave your competitors behind and your customers amazed.