Below is a weekly roundup of design articles I pulled this week that I thought were A) very interesting or B) useful in our PPC world. Comment below with your thoughts on the articles or what you would like to see in next weeks Design Corner.
The Dawn Wall
2015 Design Trends
A fun, easy to read infographic about what we have to look forward to in the design world during 2015. In our Landing Page world, we can utilize many of these elements to stay current and fresh.
How To Have Successful Conversations With Your Visitors
A really interesting take on the interaction between a visitor and your website – think of it like a conversation. “Great websites have successful conversations with their visitors and they provide an engaging experience that satisfies both their needs and yours.” The article lists three key questions that I will always ask myself when first approaching and designing the Landing Pages and Ads.
How To Get Great Testimonials
A great read on how to leverage the power of testimonials on your webpages to close more leads. This is something that we have on a majority, if not all, of our landing pages, so it is very important to know what a good converting testimonial should include. “Good testimonials can increase conversions by up to 20% on your homepage or email marketing.”