Why did you decide to participate in our Winter Externship?
This past semester I took Dr. Clarke’s Strategic Internet Marketing course at James Madison University. The semester long project was to create and optimize a website that we created in the beginning of the semester. When we finally got to the point of optimizing our website and blog posts, I really enjoyed it! I found SEO and PPC to be very interesting and I felt like I wanted to continue learning about the new industry that I was just recently introduced to. I applied and was accepted to participate in the Google Online Marketing Challenge at JMU with Dr. Clarke as our supervisor. Everyone that was selected to participate in the challenge gathered for a meeting prior to leaving for winter break where we learned about the challenge and were presented with the opportunity to extern over the break. I quickly jumped at the opportunity to gain more experience in this field and further my knowledge about the real-world SEO and PPC industry. I felt that I was presented an opportunity I couldn’t pass up, even if I was only available for a few days of the break.
How has your experience been during the externship?
My experience during the couple days of my externship was incredible, I learned a lot and had a lot of fun! The atmosphere is very up-beat and inviting, I felt welcome as soon as I walked in the door. Everyone’s willingness to teach and share their knowledge made the experience really worthwhile.
What is your biggest takeaway from the externship?
The reality check of how big and fast-paced the SEO and PPC industry is developing was really crazy. I was only exposed to the processes on a very small scale while taking the course at JMU, so shadowing with a company whose sole job is to manage numerous accounts was really eye opening. The number of platforms they utilize to provide their clients with the best service was really interesting, most of them I had never even heard of before!
What would you tell other Marketing Majors about externship opportunities at our company?
If you are interested in the SEO and PPC field I think this is a very valuable experience! This opportunity provides you with exposure and insight to what working in this field would be like. The tips and process that I learned in such a short period of time while there will be extremely beneficial to me in the future. The lively atmosphere of the workplace made my time there very enjoyable, I would highly recommend the experience!