Why did you decide to participate in our Winter Externship?
I decided to participate in the Winter Externship because I want a career in Paid Search Analytics. The externship seemed like the perfect opportunity to get to see firsthand how a digital marketing agency operates.
How was your experience during the externship and what was your biggest takeaway?
I had a wonderful experience at the externship. I learned a ton of useful information about paid search campaigns which will be very useful in the upcoming GOMC challenge. It was nice to get to see examples of campaigns within Google AdWords, Google Analytics, and AdWords Editor. This made everything I have learned make more practical sense to me. I think the biggest takeaway was the Googly Moogly Mashup. It was tons of fun and it gave me first hand experience trying to get the campaign layouts in place. It made all of the moving parts come together nicely and I will use this strategy to help design our campaigns for our client in the GOMC.
What would you tell other Marketing Majors about externship opportunities at our company?
I would tell other Marketing Majors that if they have any interest in a digital marketing career the externship is a great way to be exposed to the industry and learn about what positions within it entail. If they plan on taking the GOMC class it is definitely worthwhile because it is packed with valuable information.