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Workshop Digital News   |   Clock Icon 9 min read

Focused on the Future

by Brian Forrester   |   Nov 29, 2018

November has been incredibly busy for us here at Workshop Digital, with the perfect storm of great results, new initiatives kicking off, more requests for new services than ever, an active recruiting season, and on top of all of that, planning and setting a vision for 2019 like many of you. We’re laser-focused on our Purpose, building a better agency, and it’s been amazing to see the progress we’ve made over the past 11 months.

At the end of the day, we’re committed to best-in-class digital marketing results and building a better agency for clients, for us, and for the digital marketing community at large. We’ve spoken to several of you recently about how we can work better together next year, and we hope that if we haven’t connected yet, that you reach out to us and we can set up time for a coffee or lunch or just a quick phone call to talk about what digital trends you’re seeing, what challenges you’re facing, or, better yet - where you think we should be focusing as an agency! There’s lots of prophesizing in the digital industry with few real insights, especially from those seemingly “on high.” While we have our favorite tastemakers, we think business owners and marketing leadership have the best beat on what’s actually making an impact. So chat us up anytime. Really.

Our theme for this month, Focused on the Future, is rooted in taking the long view of digital marketing, which can be really hard to come by when the pace of development and change is going at break-neck speed. How can anyone—even digital agencies—stay above the fray? We struggle with this constantly. But staying focused on the common path between what humans value and what digital gatekeepers value (looking at you, Google) is working really well for us. Our focus on this balance and connection point enables us to see actionable insights in how we show offline results from online activity, or how something as basic as site speed can have tangible impacts on revenue. We believe this will be more apparent in 2019 as we worship Google less, and teach our clients to partner with platforms and consumers more.

What are you and your teams thinking about, excited about, skeptical about as the holidays and 2019 approach? We really want to know. Comment here, send us a note, @ us on social, or give us a buzz.

Sincerely,

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Andrew Miller
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Brian Forrester
portrait of Brian Forrester

Brian Forrester

Brian has spent over a decade in digital marketing. He is most passionate about building a sustainable business with an emphasis on culture, community involvement, and the development of our number-one resource, our team.

Since his days at James Madison University, Brian has always sought to give back to the community. Brian now sits on the Executive Advisory Council for JMU’s College of Business, Marketing, the FETCH a Cure Board of Directors, and sits on the IMPACT Awards Selection Committee. Brian’s agency is also a 4-time winner of Generosity, Inc., an award celebrating top charitable corporate givers in Richmond, VA. Brian is also on the Board of Directors at Northern Neck Insurance Company, in Irvington, VA.

During Brian’s time as Co-Founder of Workshop Digital, the agency has won numerous awards including the 2016 Richmond Chamber IMPACT Award, 2017 & 2018 Virginia Best Places to Work, 2017 & 2018 Outside Magazine Best Places to Work in the U.S., and 3-time winner of the RVA25 Fastest Growing Companies in Richmond. Brian was also selected for the Style Weekly 40 under 40 list in 2017.