Focused on the Future

by Brian Forrester   |   Nov 29, 2018   |   Clock Icon 3 min read
Our theme for this month is rooted in taking the long view of digital marketing.
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November has been incredibly busy for us here at Workshop Digital, with the perfect storm of great results, new initiatives kicking off, more requests for new services than ever, an active recruiting season, and on top of all of that, planning and setting a vision for 2019 like many of you. We’re laser-focused on our Purpose, building a better agency, and it’s been amazing to see the progress we’ve made over the past 11 months.

At the end of the day, we’re committed to best-in-class digital marketing results and building a better agency for clients, for us, and for the digital marketing community at large. We’ve spoken to several of you recently about how we can work better together next year, and we hope that if we haven’t connected yet, that you reach out to us and we can set up time for a coffee or lunch or just a quick phone call to talk about what digital trends you’re seeing, what challenges you’re facing, or, better yet - where you think we should be focusing as an agency! There’s lots of prophesizing in the digital industry with few real insights, especially from those seemingly “on high.” While we have our favorite tastemakers, we think business owners and marketing leadership have the best beat on what’s actually making an impact. So chat us up anytime. Really.

Our theme for this month, Focused on the Future, is rooted in taking the long view of digital marketing, which can be really hard to come by when the pace of development and change is going at break-neck speed. How can anyone—even digital agencies—stay above the fray? We struggle with this constantly. But staying focused on the common path between what humans value and what digital gatekeepers value (looking at you, Google) is working really well for us. Our focus on this balance and connection point enables us to see actionable insights in how we show offline results from online activity, or how something as basic as site speed can have tangible impacts on revenue. We believe this will be more apparent in 2019 as we worship Google less, and teach our clients to partner with platforms and consumers more.

What are you and your teams thinking about, excited about, skeptical about as the holidays and 2019 approach? We really want to know. Comment here, send us a note, @ us on social, or give us a buzz.

Sincerely,

Andrew Miller
Andrew Miller
Brian Forrester
Brian Forrester
Portrait of Brian Forrester

Brian Forrester

Brian has spent over 15 years in digital marketing. He is most passionate about building a better agency with an emphasis on culture, community involvement, and the development of our number-one resource, our team.

During Brian’s time as Co-Founder & CEO of Workshop Digital, the agency has won numerous awards including six-time winner of Virginia Best Places to Work, four-time winner Outside Magazine Best Places to Work in the U.S., 4-time winner of Generosity, Inc., an award celebrating top charitable corporate givers in Richmond, VA, three-time winner of the RVA25 Fastest Growing Companies in Richmond, the 2016 Richmond Chamber IMPACT Award, and Brian was also selected for the Style Weekly 40 under 40 list in 2017.

Since his days at James Madison University, Brian has always sought to give back to the community. Brian has served on the Executive Advisory Council for JMU’s College of Business, Marketing, the FETCH a Cure Board of Directors, the IMPACT Awards Selection Committee, and the Town of Irvington Planning Commission. Brian now serves on the Board of Directors at Northern Neck Insurance and is a member of the Virginia Advisory Council for the Chesapeake Bay Foundation.