Just a quick post to bring you up to speed on a situation I’ve been monitoring this week.
Google Analytics, which measures website activity on millions of sites, is in the process of fixing a reporting error within their systems that may have resulted in missing and/or incomplete data in dashboard reports, advanced segments, and Google AdWords integrations since around April 20th.
This may result in lower-than-average conversions or visits to your site.
No data has been lost, it’s just not showing up in the reports for some date ranges and segmented report structures. All reports will eventually be complete and accurate. Their ETA for resolution is 5/24.
P.S. If you were a client of mine, I would have alerted you about this already via email. Not a client? You can still sign up to receive my client newsletter here.