If you haven’t yet made the leap, it’s likely that 2014 will be the year your business begins investing in Pay Per Click (PPC) Advertising. With advertisements currently making up about 30% of the clicks on search engines, businesses are benefiting more than ever from maintaining a strong paid search presence.
When it comes time to add PPC into the marketing mix, most companies are faced with the same dilemma: hire an in-house PPC employee, or partner with a specialized Search Engine Marketing (SEM) agency. While there are clearly benefits to adding a full-time employee, here are five reasons you should explore a partnership with a PPC specialist in 2014.
1. Hiring an agency is cheaper
Assuming your internal hire would be someone with a little bit of experience, partnering with an agency is almost certainly the more cost-effective alternative. Unless you’re being egregiously over-charged, 12 months of an agency’s management fee won’t come close to an experienced employee’s salary. This means more money to spend on the clicks themselves!
2. More heads are better than one.
Even the most talented PPC minds run out of new ideas eventually — it’s simply human nature. By working with an agency, you’re removing the pressure from a single person’s shoulders, while ensuring your account will be managed by a full team of experts. More minds means more ideas, fewer missed opportunities, and better results!
3. Access to Google & Bing reps and beta tests
As an established agency, we have ongoing relationships with representatives at Google and Bing. These representatives are tremendous resources for new campaign ideas, as well as resolving technical issues when they arise. Our status as an agency also allows us to be part of beta tests for exciting new features and programs. Utilizing these features to the fullest is key to gaining a leg up on your competition.
4. Access to industry-leading tools
Whether it’s advanced call-tracking software, a shiny new data reporting system, or a highly-technical bid management system, the PPC world is full of incredible — and expensive — tools. These tools are available to anyone, of course, but buying them can take a big chunk out of your marketing budget. Fortunately, we need these to do our job, so we already have them in house.
5. We live and breathe PPC
Last, and most importantly, we really love PPC. When we’re not digging into our clients’ accounts to maximize their ROI, we’re scouring the internet for new ideas. PPC agencies don’t divide their time between a dozen different marketing channels; no, we stick to what we know and love, and we give it our undivided effort.
CC photo credit: flickr