According to Google’s 2009 search stats, over 1/3 of unduplicated search queries entered into Google in 2009 HAD NEVER BEEN SEEN BEFORE.
Let that sink in for a moment. That’s up from about 25% a couple years ago.
Does your content strategy allow you to take advantage of people’s creativity and difficulty finding the answers to their queries? Or are you stuck with stagnant content that does not evolve and adapt to meet consumers’ changing needs and vocabulary?
But Wait, There’s More…
If you are not concerned about your position in today’s search results, you should at least be preparing for tomorrow’s. The Google ranking algorithm literally changes daily:
- Number of search quality improvements made by Google in 2009: 540, ~1.5 each day
And if you’re not effectively competing in local search results, consider this whopper:
- Proportion of Google result pages that show a map in search results: 1 in 13
Do Not Be Alarmed
I share these stats not to scare you, but to open your eyes to the nearly infinite opportunities to attract quality search engine traffic from a wider set of keywords and search channels.
Sure, your boss questions every day why you don’t rank on the first page for “widgets”, but the smart marketer knows that there are still plenty of battles to be won. It’s just a matter of picking the right ones.