Why did you decide to participate in the Winter Externship?
I decided to participate in the Externship because I wanted to learn more about how SEO and PPC applied to businesses. Last semester, I took a class at JMU, Strategic Internet Marketing (MKTG 470). We created our own blog and used SEO and PPC to promote them. I enjoyed learning about how to use various applications such as Google AdWords and Google Analytics, as well as how to use SEO on a website. This prompted me to apply, and be accepted into the Google Online Marketing Challenge (MKTG 477) at JMU as well as learn more about SEO and PPC as a career path.
How has your experience been during the externship?
My experience was exciting and informational! I met a lot of great people and I learned a lot about SEO and how it applies to businesses. I was able to assist on a blog post for a dentist, which was not something that I was expecting. I did not realize how many cool, random things you could learn from doing SEO. I was also able expand my knowledge of AdWords and PPC when I visited by speaking to Mollie, who works there.
What is your biggest takeaway from the externship?
My biggest takeaway was that many businesses can use SEO and PPC to promote their company effectively. When people search for something on a Search Engine, their online presence matters on where they will rank on organic results for SEO. If they decide to do ads on a system like Google AdWords, then they need to understand what keywords their customers are using, and be able to effectively implement them. Without an effective method for SEO, they will not appear on the top rankings and without properly understanding PPC, they may be wasting money.
What would you tell other Marketing Majors about externship opportunities at our company?
It is a fantastic company. It may be a smaller company right now, but it is rapidly growing. When you walk out of the elevator, you are greeted by a well-worn foosball table. Then, once you walk down the hallway, there is an open area with palm trees in the background where everyone works.
In respect to what to expect, you will be given a lot of hands on work to do from day one and they will make sure you understand what you’re doing. If you want to learn more about SEO and PPC and are given the opportunity, you should do an externship here.