Imitation is the sincerest form of flattery…
Without giving away all the details, Cutts talks about WordPress’s built-in search friendliness and accessibility:
WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)
Beyond basic accessibility, he advises bloggers to be “reputable” and “relevant“. I based my WordCamp SEO presentation on “accessibility“, “credibility“, and “relevance“. It’s good to know Matt and I think alike.