Measurable Search Marketing: In It To Win It

Updated:

April 11, 2018

Published:

February 24, 2011

The following is an outline of my upcoming presentation at the Richmond chapter of the American Marketing Association on Tuesday, March 29nd. If you are an AMA member, it’s free!

There’s no shortage of advice about how to improve your website’s search rankings and increase traffic from search engines. But how do you know if your efforts are paying off? Hint: It’s not where you rank on Google.

The old adage is true, “If you can’t measure it, you can’t manage it.”

Join us for a conversation about accountability in Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and website analytics. Andrew Miller will help you understand the relationships between strategies, tactics, and performance metrics that really matter.

If you don’t know the ROI of your AdWords campaigns or SEO initiatives, this Market Dialogue is for you!

We’ll cover a wide range of topics related to improving e-commerce sales, generating more sales leads (phone and email), and increasing your company’s ability to measure all of your online marketing efforts against your specific business objectives.

Afterwards, you will be able to assess whether or not your SEO and PPC campaigns are running as efficiently and effectively as they could be, how your competitors’ results compare to yours, and how to prioritize your next moves.

Hope to see you there!