There are many reasons a company might decide to undergo a brand refresh or rebrand—the brand is visually outdated, new stakeholders want a new look, merging with another company and changing names, the list goes on and on. When Brian Forrester and Andrew Miller merged their companies to form Workshop Digital, our initial branding was created for a company that basically didn’t even exist yet. Now, after almost three years since Workshop Digital was formed, we felt our visual brand no longer fit with the company we have grown to become, so we decided to refresh our brand in-house.
Video by Brian Dove, Music by Richmond artist Way, Shape, or Form
We’ve grown from a scrappy start-up to an award-winning 30 person team. We’ve established ourselves more in our industry and our team has shaped what it means to be Workshop Digital. We wanted to create a brand that feels more personal and contemporary, while still conveying our expertise and professionalism. We want potential clients to know they can trust us to be a partner for their business, crafting strategies to fit their unique needs.
This new brand doesn’t symbolize a new Workshop Digital. We’ve got a new look, but we’re the same agency partner you’ve come to know and love. We’re excited for what 2018 and the future holds for Workshop Digital, and for what we can do for your business.
If you’re interested in where I search for logo design inspiration and advice from other professionals, check out this article on Fit Small Business.