I am pleased to announce a new client site launched last week: RVAMortgage.com. The site supports Colonial 1st Mortgage‘s objective of capturing more qualified leads and we’re pulling out all the stops to support the site and increase traffic:
- Pay Per Click advertising
- Organic Search Engine Optimization
- Content Marketing
Dan Dougherty and his team of mortgage brokers are some of the finest people I’ve met in the industry. Their customer-focused process insures that they find the best deals for their clients by comparing mortgage and refinance offers from multiple lenders. This saves the home buyer time and money. The next time you need a mortgage broker in Richmond or have questions about refinancing your home, please give them a call. You’ll be happy you did.
Lead Tracking Capabilities
It’s not just a pretty site, it’s also a lead tracking powerhouse. The hand-coded site is brimming with analytics and lead-tracking tools, including a highly customized Google Analytics installation, a phone call tracking solution and a custom lead database that allows the client to “close the feedback loop” by signaling which leads eventually convert.
We evaluated several content management and CRM systems but ultimately decided to build our own to allow for the fine-grained analytics and landing page optimization coding required to fine-tune the site and supercharge conversions.