As communities grow, it often becomes harder to keep track of who’s new, who’s returning after a hiatus, and the backgrounds of people that you are interacting with. The #ppcchat community is no different. Not only has the audience grown considerably over the past year, but the content and format has become increasingly useful as the “wisdom of the crowds” kicks in. There’s still room for n00bs but it feels like we have reached a critical mass of active contributors.
Since it helps to know who you are talking to, we put together a very brief, informal (read: not scientific) survey of #ppcchat users. We asked a few basic demographic questions and received 30 responses. None of the data below are statistically significant, but there are some interesting nuggets of data that would be interesting to extrapolate to the entire PPC community (whether or not they participate in #ppcchat).
Here’s what we learned…
Geographic Distribution of #ppcchat Contributors
Folks tune in from all over the world! It’s great to see so many countries and continents represented. PPC is different by country, time zone, and across cultural divides. Personally, I’d like to hear from more non U.S. participants, but it seems that there is no easy way to pick a time slot that works for people across time zones.
#ppcchat Job Titles
Job titles are nearly impossible to compare across companies, so we didn’t even try. A Director at one company could be a Specialist or Manager at another. The best we could do is a simple word cloud showing the most prominent titles from our survey respondents.
PPC seems to be slightly more prominent than Search, Online, or Digital, and we even have one Anarchist in our midst!
Company Type & Company Size
Perhaps a little more telling about #ppcchat folks are the types and sizes of companies that we come from. Again, this data set is not large enough to draw any significant conclusions, but it does seem pretty clear that most of us are in some sort of PPC or digital marketing agency, with healthy representation from in-house marketers and independent PPC pros.
My hypothesis is that agency folks have a little more leeway in our schedules and incentive to contribute to (and learn from) #ppcchat so we might be over-represented as a percentage of the actual PPC universe.
Company size ranges dramatically, but most of us are in small-to-midsize companies (1-100) with a pretty healthy group of large/enterprise PPC’ers. Definitely some different challenges and opportunities in the enterprise space, but the day-to-day PPC tactics are often the same.
So, What Did We Learn?
It’s hard to draw a lot of insights from a small sample size, but the #ppcchat contributors are as diverse as any group of data geeks can be. We come from companies large and small, countries far and near, but we all speak the same language.
I am constantly amazed at how helpful and sincere the PPC community is. In a world where we focus so much on competition and out-performing our (or our clients’) competitors, we certainly do share a lot of information. This, in my opinion, is what has helped the #ppcchat community survive and thrive.