Google’s Servers are about to get kicked into overdrive as this week the search giant rolled out it’s newest search improvement, aptly titled Google Instant.
Watch this brief video to get an idea what this will mean for search:
As with all new Google programs, it’s buggy as hell and I actually haven’t been able to get it to work unless I stop doing everything else on my computer. Remember, Google Instant isn’t going to work unless you are running one of the following browsers.Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8. Of course they want you to use Chrome, but it does work in the other browsers. The other thing to remember is that you have to be logged in to your Google account to see it in action. If you forget to do this, you will be dismayed that your search function looks exactly like it always has.
The “promise”: Google Instant is going to save you time, an average of 2-5 seconds per search (which is debatable) and give you more relevant searches based on real time queries as you type.
What will this mean for search engine optimization and your site’s ranking in Google? Great question. No one really knows how the brains at Google work, but they do stay true to their mission of the most relevant, well-structured information delivered to their searchers as quickly as possible. So if you have great content, and a great SEO strategy, Google Instant may make your search engine optimization strategy more effective than before. I can especially foresee an increase in the relevance of long tail keyword searches as end users are now able to type more specific searches into the search bar without hitting enter and Google’s massive brain will do all the heavy lifting. So if you are ranking for long tail keywords, and monitoring some long tail keywords in Google Adwords, you may start to see a spike in their relevance.
Here’s to faster, more relevant search!