This looks cool. Is Siri a Google-killer? Probably not, but if you step back to read my review of 4 other voice-activated mobile search engines, it’s pretty clear to see that Siri is a great leap forward.
What does this mean for your business?
Underneath the slick iPhone UI and the powerful voice recognition programs, Siri is just another search engine for proactive search marketers.
It means you need to make sure your business, products and services are listed in the right places. Got a restaurant or local shop? Tidy up your Yelp listing. Have you claimed your business listing on Google and other engines?
Look for more API integrations from other mobile and web search engines to make task completion easier for mobile users. People search differently on mobile devices so many of the web SEO best practices need to be retooled for the new platforms and results page listings.
Now, more than ever, 3rd party apps are starting to grab a foothold in the search industry. Just when you thought you had SEO all figured out…