This nugget was excerpted from an email exchange with a friend. I’ve often thought this but never put the words on paper (or pixels) until now. I thought it was worth sharing:
When I look 5-10 years ahead in SEO, choosing quantity over quality is a move in the wrong direction, if you ask me. There are going to be more competitors and more search-friendly platforms for websites. Basic crawler accessibility will be web dev 101. The truly successful SEO will approach search from marketing perspective, not the other way around.
That’s why it’s called Search Engine Marketing.
Penny for your thoughts? Literally. Stop by the Brickyard. I’ve got a mug full of ’em.