Update: REWORK was just released yesterday, but it’s already up to #12 on Amazon.
I’m adding this to my bedside table: REWORK by 37signals. It’s gems like these excerpts that make me want to read the whole thing:
Workaholics aren’t heroes. They don’t save the day, they just use it up. The real hero is already home because she figured out a faster way to get things done.
From “Pick a Fight”:
Having an enemy gives you a great story to tell customers, too. Taking a stand always stands out. People get stoked by conflict. They take sides. Passions are ignited. And that’s a good way to get people to take notice.
From “Planning is Guessing”:
Why don’t we just call plans what they really are: guesses. Start referring to your business plans as business guesses, your financial plans as financial guesses, and your strategic plans as strategic guesses. Now you can stop worrying about them as much. They just aren’t worth the stress.
Not familiar with 37signals? They created the popular BaseCamp project management tool (read my review). They also published Getting Real, a book that turns traditional project management and product development on their respective heads (read my review).
And if this doesn’t pique your interest enough, they created a series of YouTube videos to put a humorous spin on their concepts: