- April 21, 2017
- December 1, 2015
Have you ever wondered what interviewers are really looking for? Or maybe why you didn’t get the job when you thought you were the perfect candidate? Well, here’s a few ways to rock your next interview, be it with Workshop Digital or a different employer. Here are the answers to the interview (no sense in keeping this all to ourselves).
The five items below are what I look for when interviewing Pay Per Click (PPC) candidates for Workshop Digital. The WHY sections following each explain the why these things are important to all hiring managers (because, truly, it’s not fair to give you the answers and not tell you the why behind the reasoning).
You can also apply these strategies to most other interviews and industries, not just PPC positions with Workshop Digital. But we hope they’ll help you with your PPC interview, whether at our office or somewhere else.
Below are the topics you have the power to influence in an interview with Workshop and why they are important to us. The bonus section at the end gives you more insights into our interview process at Workshop so you know a little more of what to expect before the actual interview.
- Work Examples
- Solve Problems
- Ask Questions
- Bonus: Workshop Interview Insights
Examples of Your Work Skills
Show me, don’t tell me you are the perfect person for the job; this means you need to actually present examples during the interview detailing your PPC skills and campaigns. If you don’t have the exact PPC experience we are looking for, show other work examples that prove you have the type of analytical brain that can easily pick up PPC skills (preferably something with data and insights you pulled from that data).
If you show promise during a first interview, I’ll generally give you a homework assignment to create a mock PPC campaign to complete before the second interview with management.
WHY: “Prior work is the best indicator of future performance” – Lou Adler (My hiring hero). If you come to an interview with examples of your work, it enables me to visually see how you think and if your skills are relatable. I can then apply that to the job you are interviewing for, and it could even open up other possibilities for other positions you did not apply for. If an interviewer can visualize you in a role before you actually get it, you have a huge leg up on the competition. You also get beaucoup bonus points for going through the extra effort of completing our PPC homework or bringing in examples of past work.
Show how you’ve solved issues in the past (we might have the same ones). If you have a solution to a problem, I’m going to listen (even if it has nothing to do with the job for which you are applying). This solution could have been work related, or even in your personal life. Show me how you fixed A) by accomplishing B) and C) was the final result. (This is relatable to #1 and can take you to the next level, or show a completely different and hirable skillset for a different position)
WHY: This shows you are happy to take on more than assigned in your job description; that’s always a bonus at a startup.
This is the most subjective section but extremely important for the team. I’m looking for great personalities to join the Workshop team. We all need to push each other to the next level to be the best Workshop we can be.
Qualities we are looking to add to Workshop:
- Continual Learners – Extra points if you teach me something new or come across as smarter than me while still being humble.
- Passion Outside of Work – What do you do in your spare time? What are you passionate about? I want to hear about it.
- Don’t be a Robot – show me the real you, not what you think I want to hear. A business jargon filled conversation will not earn you extra points.
- Adaptable to Change – Things move quickly in startups.
WHY: We hire real people, not people who pretend to be someone else or have all the “right” answers. We don’t expect you to be perfect, just real. We hire continual learners since you have to be an insatiable learner to keep up in the digital marketing industry. Interviewers should always hire people smarter than themselves; it’s one of the very best ways to level up the company with each new employee. We want you invested in Workshop, but we also want you to have a life. One of our five core values is “We are empowered to be awesome in work & life.” Passions outside of work keep that spark alive and guard against work burnout. “We work to live, we don’t live to work.” That’s pretty uncommon in agency life, and we value the heck out of it at Workshop.
Ask Great Questions
Don’t wait until the end of the interview to ask questions; ask them as they come up naturally in conversation. But be sure to have some good questions in reserve for the end of the interview. It’s totally okay to write down your questions and bring them with you (much better than attempting to memorize great questions that you forget to ask).
Examples of great questions:
- What do successful employees need to accomplish during their first 30, 60 & 90 days with Workshop?
- Where do you see Workshop in one year and five years down the road?
- Do you see anything in my background that would keep me from being successful in this role?
WHY: Your question choice shows if you care more about the company or yourself. We want to invest in people who care about Workshop, not people just looking for the next job. Great questions also show that you took time to truly consider working with us and what that means for your career long term.
You generally get as much out of the interview process as you put in. It takes time to make a customized application, think of great questions and present past work examples, but all of this is worth it if you want to stand out from the crowd. Extra effort you put in shows and is appreciated.
WHY: Historically, we’ve hired 4 percent of the people we interview, and putting in the extra effort can really make you stand out.
Bonus: Workshop Interview Insights
Score Some Points
We measure every step of the interview process. Don’t be surprised… we are a data driven company, and we can’t get better if we don’t measure everything (and this gives candidates better service in the long run).
- Below are some of the things we measure during the interview process: Technical PPC/SEO knowledge, presentable to clients, insightful, other relatable skills, personality and passion for digital marketing.
- Some things that detract from your points: Negative comments, late, no questions, not focused on Workshop.
WHY: Your interview scores are noted in your resume folder and serve as a reference for callbacks and next steps in the interview process. We reach out to candidates with high scores first for future positions.
My main goal as a hiring manager is to make the interviewee comfortable as quickly as possible. I don’t believe in stress-inducing interviews. Some other companies have you complete a test during the interview while looking over your shoulder to measure how you think on your toes; you won’t see this interview style at Workshop.
I don’t think intentionally stressful interviews represent real-life stressful situations. Interviews are an already stressful event to begin with, and adding more pressure to the mix to see how you handle pressure is just a power play. Interviewers should not take advantage of the authority they have over candidates during the interview. We don’t intend for you to go through ridiculously stressful events during work, so we don’t need to test for that skill up front.
I believe in having a conversation with you. My main goal is to get to know you so I can see how you would interact with others on a day-to-day level at Workshop. I’m not looking for the same types of people, but skills that compliment and push every employee to be their best possible contributor for Workshop.
I hope this helped shine some light on what most hiring managers are looking for while interviewing and also let you know a little more about the interview process at Workshop Digital.
We are always looking for great people, and if you have PPC or SEO skills, please shoot your resume to email@example.com or visit our careers page to keep an eye on our open positions: https://www.workshopdigital.com/careers/