Richmond, Va. – (May 25, 2018) Workshop Digital, a Richmond-based leader in digital marketing services, is pleased to announce the winner of its 2018 Outstanding JMU Digital Marketing Student Scholarship. Savannah Kerchner, a senior at James Madison University, was presented the scholarship at the Workshop Digital Richmond office earlier today. In its fifth year, the $1,000 scholarship aims to encourage JMU students to pursue a career in digital marketing.
“The application pool that comes from JMU’s Internet Marketing course is getting stronger and stronger each year,” said Brian Forrester, co-founder of Workshop Digital. “Savannah stood out to our team because she did an amazing job clearly expressing her knowledge gained in the course and excitement to grow in this industry beyond graduation. We look for applicants who are both knowledgeable and well-rounded, and Savannah’s passion to grow, learn, and excel were thoughtfully presented in her responses.”
To be eligible for the scholarship, applicants must be enrolled in JMU Professor Theresa Clarke’s Internet Marketing Practicum course. Students enrolled in this course emerge at the end of the semester with a better sense of effective online marketing strategies and a firm understanding of search engine optimization and search engine marketing techniques— a course that many programs around the United States still lack.
“I love that digital marketing ties traditional areas of marketing together, and that it has great growth potential,” said Kerchner. “It excites me to potentially be entering a field where I know there is still so much to be discovered. I am so honored to be this year’s recipient!”
The marketing course at JMU aims to provide students with hands on experience in online marketing campaigns through the Madison Digital Marketing Experience (MDME) each spring. Through Google AdWords, students gain hands-on experience with paid search and learn to navigate the various principles used to effectively maximize online marketing campaigns—all for an actual client. JMU has participated in, been recognized nationally and globally, and has been named one of the winners of the previous Google Online Marketing Challenge numerous times.
Workshop Digital selected JMU as the recipient of this scholarship five years ago because at the time, it was the only university in the state of Virginia that offered a fully developed digital marketing course. Because of this, Workshop Digital saw an opportunity to invest in students at JMU through mentorship and a scholarship—with the hope that more students will pick a future career in digital marketing.
About Workshop Digital
Workshop Digital is a results-driven digital marketing company based in Richmond, Virginia. Workshop Digital’s team of SEO & PPC experts take a hand-crafted, custom approach to digital marketing strategy creation and implementation. Workshop Digital is built on expert analysis and measurable results. To learn more, visit www.workshopdigital.com.