A local automotive consignment company had seen increased success in their local market—so much so that they expanded to new locations in multiple states. They needed their digital marketing strategy to grow with them.
We analyzed their current PPC account structure and rebuilt it for scalability. The data we collected informed decisions on what to keep, what to scrap, and how to organize campaigns that could be replicated quickly as new store locations opened.
We worked with the client to create location-specific landing pages, and we consolidated Google Analytics goals to simplify measurement, while still tying leads to locales.
Improved campaign structures ensured each additional location had a successful launch, quickly growing in clicks and leads. Increased organization and customization improved efficiency, helping to decrease cost-per-lead.