A high-production Chevy dealer wanted an extra boost from organic search traffic. While the site ranked on Page 1 for some branded terms, there was an opportunity to improve rankings further. The site didn’t rank at all for used vehicles, service, or parts—a huge opportunity.
We conducted an in-depth site audit to ensure the site was technically compliant. We made on-page updates to code and content to improve indexation. Next, we focused on local SEO to improve consistency of name, address, and place (NAP) listings and build more local citations. Finally, we developed a content strategy and deployed fresh content to drive more targeted traffic.
Our work led consistent monthly improvement and outpaced results in every area of organic search compared to the previous year.