A national ecommerce lifestyle brand wanted to increase their total daily visitors—and inspire more to convert into sales. They had no previous experience with paid search campaigns, a low starting budget, and a lean profit margin.
We researched the industry, competitors, and target market to determine search habits and geographic distribution. From our research, we developed a series of branded and non-branded ad groups with ads that spoke to the client’s target market.
We also identified that their top competitor wasn’t running text ad campaigns—meaning they weren’t bidding on inexpensive brand terms. We built a campaign focused on their competitor’s brand terms, knowing that searchers clicking our text ad would be added to our remarketing list.
We partnered with the company to develop unique, lifestyle-focused banner ads to show to visitors that had not yet converted.