The founder of a food company specializing in a variety of flavorful salsas came to us with zero knowledge in the realm of social media. He had recently been denied a large purchasing deal due to his company’s lack of social media presence. He needed someone to help him expand his brand, so he turned to us.
With practically no social infrastructure in place, the company needed a complete social media overhaul. We knew we had to build it from the ground up, so we designed a plan that started small and established a foundation to allow for enormous growth. From there, we focused on product awareness and brand promotion.
Within a few weeks, the food company was already growing quickly in the world of social media. The brand was beginning to buzz among snack-food lovers. More and more people followed the brand and engaged with its content. By targeting people who mentioned keywords such as “snack” or “chips and salsa,” we soon implanted the brand into the minds of many. People started asking where they could find the salsas because they simply “had to have it.”