A local three-store franchise of a national footwear brand was unhappy with their web presence. They weren’t getting enough leads, weren’t visible in organic search, and didn’t have enough control of their marketing message through the corporate site.
We partnered with a local web-design firm to create a new website for the local franchises. We optimized the site and crafted fresh content to better tell the brand’s story.
The franchisee’s corporate powers proved an interesting obstacle to building local signals. The corporate site maintained ownership of local places pages for each franchise location. These citations generally direct visitors back to the corporate sitelets—not franchisee’s sites. Our aggressive local SEO strategy focused on reclaiming citations and maintaining a geo-targeted content strategy.
The result? The franchisee’s site regularly out-ranked and out-performed the corporate site in local search.