A local home services company hired us to drive more leads for their home generator installation business. They received plenty of leads during periods of extreme weather but wanted to keep their sales pipeline full during slow stretches.
We focused on reaching two audiences: People actively searching for home generators, and people who fit the demographic profile of typical home generator buyers.
To reach these audiences, we created a multi-channel marketing strategy that leveraged Paid Search (Google and Bing), Facebook, Display Ads, and Remarketing. We sent visitors to dedicated landing pages with highly specific home generator messaging, significantly increasing our chances of creating a lead.
Because the generator buying process can span a few weeks, we sent personalized emails to prospective customers each week to share useful content and relevant offers while they made their decision.