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Digital Marketing for LASIK Practices

Increase patient acquisitions and stay competitive with digital marketing.

Tips for Marketing Your LASIK Practice

Improving your patient experience. Increasing new patient acquisitions. Evaluating new technology while reducing operating costs. No matter the size of your LASIK practice, your goals most likely fit within these paradigms.

You also probably know that the refractive surgery market is marked by growth. Laser vision correction surgery reported growth in volume for three straight years in the U.S. Plus, the global market valuation for LASIK eye surgery devices is projected to reach $1.9 billion by 2025.

This growth can be attributed to several factors, including:

  • A growing population of those with vision problems
  • Rapid technology advancements
  • Increased demand for minimally invasive surgical procedures
  • High healthcare spending
  • Government support for research & development
  • Increased partnerships with insurance providers

These numbers are certainly encouraging for LASIK practices and ophthalmologists. However, this growth implies another reality. That LASIK competition has never been higher. So, how do you position yourself in a crowded market? Through data-driven digital marketing strategies.

Marketing for LASIK Companies

Consumers have more power than ever to learn about and research their vision health options. These days, your patients are interested in how your services fit in their life picture, not how they fit within yours.

Because of this, the patient buying process has also expanded—and the healthcare marketing funnel is bigger than ever before. LASIK is in the middle of this major transformation. So, how does a growing practice compete with other practices, large ophthalmology networks, hospitals, and emerging nontraditional competitors?

The digital space creates an opportunity for patients to ask questions, research, and compare providers and alternatives—all before they make their first move. Here are just a few ways that digital marketing for LASIK companies can boost your new patient acquisition strategy.

Introduce New LASIK Technology with PPC

Medical devices are quick to change. For example, Alcon announced the commercial launch of the AcrySof IQ PanOptix trifocal with intraocular lens (IOL) in August 2019—making it the first trifocal IOL for cataract surgery approved by the FDA in the U.S. These advancements provide your patients with clear advantages. And adapting new tools positions your practice as an industry leader.

Part of marketing LASIK technology means reaching patients who benefit from these tools. Consider the example of targeting patients in the refractive surgery niche with paid digital marketing. Cataract surgery is already one of the most common surgical procedures in the world—with the most common type being phacoemulsification cataract surgery with IOL implantation. While patients may already be looking for general vision care information online, it can also be assumed that others will be searching for cataract-specific terms.

Targeting prospects further down their customer journey helps you reach qualified patients. PPC advertising helps your team deliver hyper-targeted campaigns that deliver the right message to the right people. It enables you to pay for targeted ads across defined locations and channels and offers practices immediate, consistent visibility—which can build a foundation of new leads.

Digital marketing results you can see.

Our LASIK digital marketing guide provides real-world strategies for your practice to compete.

Build Eye Care Trust with SEO

You’re probably aware that LASIK has one of the highest patient satisfaction rates of any surgical procedure at more than 96 percent. Although technology has only continued to improve, there are still lingering patient hesitations. That’s why it’s essential for brands to build trust.

Consistently delivering patients and prospects relevant content catered around your users’ needs helps you increase brand confidence and expand your reach. Focusing on your readers means tailoring your content around their needs. SEO helps provide patients with accurate information and ensures they find it in the first place.

Maintaining a medical blog can help you improve your organic search rankings. Targeted content marketing efforts that discuss LASIK procedures and tell patient success stories can help engage prospects. For example, you can discuss quality of life improvements from happy patients. Or, you can address common questions regarding LASIK surgery. These efforts help communicate medical procedures in relatable terms.

How We Help Market Ophthalmologists

The way that people interact with healthcare practices varies based on their needs at the time. Unlike more reactive searches—like patients needing an urgent care facility in a time of emergency—many people often proactively search for an ophthalmology practice. Therefore, the patient journey begins well before they step foot in your facility.

First impressions mean a lot in ophthalmology marketing. The way that many prospects first engage with you is through search engines. SEO helps improve your online presence. From optimizing local listings so patients and prospects receive the right information, to organizing your website and content so it appears in the search engines, Workshop Digital helps you get found.

Paid search also ensures that ophthalmologists reach their patients when they’re ready to take the next step. Improving your patient acquisition efforts means delivering streamlined communications across the right channels. Paid search ensures that your practice’s ads and landing pages are seen by the right eyes. Ultimately, marketing for ophthalmologists helps local users find your practice, no matter where they are in their healthcare journey.

Digital marketing helps LASIK practices and vision care facilities reach the right local prospects. Which digital marketing services make the most sense for your ophthalmology marketing efforts? Contact us to learn how SEO and paid digital marketing can benefit your team.

LASIK Marketing Resources

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