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How to Win at LinkedIn Ads

Target the right audience with the right ads.

Think that social media marketing is all about sharing pieces of bite-sized organic content with your followers and hoping they’ll stick? Think again. While publishing content on your organic (also referred to as “owned”) social media channels can be a key component of a strong organic search marketing program, social media offers additional benefits through paid advertising.

Paid social media marketing takes things one step further by enabling businesses to reach targeted, engaged audiences on platforms like Facebook, Instagram, LinkedIn, and more. Rather than targeting audiences based on specific words or phrases, paid social allows brands to reach users based on specific characteristics.

Paid social is an important component of many successful digital strategies. But no two companies are the same—and platforms like Facebook, Instagram, and Twitter may not be the best platforms for everyone. If you deal primarily in the business-to-business (B2B) space, then LinkedIn Ads could be perfect for you.

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Inspire qualified leads to engage with your brand.

As of mid-2020, LinkedIn had more than 690 million registered users. If you consider LinkedIn a tool for recruiting and professional recruiting, you aren’t wrong. Since its inception in 2003, the business-oriented social media platform has established itself as one of the primary resources for job seekers and posters. But the platform has grown to encompass much more.

Many B2B buyers are using LinkedIn to find content that helps them solve a specific business problem. Research shows that 80% of B2B leads come from LinkedIn—and that the platform is 277% more effective for lead generation purposes than Facebook and Twitter. Finally, nearly half of social media traffic coming to B2B company websites is from LinkedIn.

What this shows is that effective, targeted content can inspire consumers to engage with your brand. So, how do you get your content in front of your audience in the first place? By making the most of advertising on the platform. This guide reviews how you can make your ads excel on LinkedIn. And it helps you answer the question of “Should you use LinkedIn ads?”

Make the most of your paid social advertising.

Paid social is an important component of any successful digital strategy. If you deal primarily in the business-to-business (B2B) space, then LinkedIn Ads may be perfect for you. Our guide reviews how your company can reach qualified leads based on specific user characteristics.

Unlike other platforms, LinkedIn allows you to leverage demographic data—including job titles, employers, and skills—to deliver relevant content and campaigns. So how do you get in front of your audience in the first place? By making the most of your LinkedIn advertising strategy.

Our free guide breaks LinkedIn Ads into four simple steps:

  1. Target the right audience
  2. Pick the right campaign objectives
  3. Choose the right ad format
  4. Optimize your ads