Chevron Down Pay Per Click Advertising

PPC Assessment

Drive more conversions with a paid search assessment.

Build a foundation for paid marketing success.

While some agencies may tell you how many leads you’re getting, you need more insight into what’s working and what’s not. Whether you’re driving phone calls, customers, or signups, an assessment analyzes your current efforts and outlines how to increase conversions.

Align your paid strategy with your business objectives.

Most of our paid digital marketing engagements begin with a free Google Ads assessment. This helps ensure we can drive results. It helps identify the potential for a mutually beneficial partnership—and provides your team with a plan moving forward.

image.assetAltText

Why should we assess your Google Ads account?

Every client is different. Below are a few scenarios that illustrate you need an assessment.

We aren’t generating enough high-quality leads.

Our ROI is too low—and our cost per lead is too high.

We don’t know what our current marketing agency is doing.

Here’s what our assessments uncover.

Does your account structure make sense? And where is your money going? Our assessments provide an overview of your current paid advertising efforts. Here’s what we analyze:

  1. Google Ads Account Structure
  2. Keywords
  3. Ad Copy
  4. Bid Strategies & Budgets
  5. Conversion Tracking
  6. Ad Extensions
  7. Audiences & Demographics

Your Customized PPC Assessment

Before we begin, we’ll need access to your Google Ads account. But it’s simple!

  1. You provide access to your accounts
  2. We manually review your account setup and key performance metrics
  3. You receive a curated scorecard

Fill out the form below to start your free PPC assessment.