Preparing Digital Marketing Strategies for a Cookieless Future

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📢 Google originally planned for a cookie deprecation by the end of 2024, which was pushed to 2025. Now, in an article released by Google on July 22, 2024, Google is reversing this decision. "Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We're discussing this new path with regulators, and will engage with the industry as we roll this out."

However, we all know Google changes its direction at the drop of a dime. Should they reverse this decision again, we want to ensure you have all the information at your fingertips!

Webinar Info

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Google Chrome’s third-party cookie deprecation is rapidly approaching, after many years of warning marketers. With the initial impact already felt by a select group of Chrome users as of January 4, 2024, and a full rollout expected by the third quarter of 2024, the clock is ticking. Are you ready?

Listen in as our team of digital marketing experts discuss the implications and provide you with solutions and strategies to prepare for this shift to a cookieless future.

In this webinar, we'll cover:

What a cookieless future means for your digital marketing strategies
What marketers should be doing to prepare for the full-scale implementation
Strategies for success in a Cookieless world, including alternatives to cookie tracking

Moderator

Andrew Miller

Co-Founder, VP of Client Services

Panelist

Morgan Jarvis

Director of Paid Media

Panelist

Sara Vicioso

Director of Marketing

Paid Media Analytics