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Categories Google Tag Manager
More often than not, optimizing a website for search means adding tags, markup, or other elements that are not user-facing to our sites. Although a developer is usually required for complex changes, Google Tag Manager gives us the ability to grab and insert simple data onto any page with our published container. For example, GTM Read More »
Categories CRO, Landing Page Optimization, PPC
The chasm between Pay Per Click advertising (PPC) campaigns and Conversion Rate Optimization (CRO) strategies is one of the scariest, but most lucrative, areas that digital marketers encounter on a daily basis. I was honored to share my experiences building bridges between PPC and CRO at HeroConf 2017 in Los Angeles. During the presentation, I Read More »