Programmatic marketing leverages automation to buy and sell digital advertising space across the internet. By utilizing real-time data, marketers can make immediate decisions about ad placements, ensuring your brand reaches highly targeted audiences across various devices and platforms.
Integrating programmatic marketing with your existing digital marketing strategies can attract additional leads to your funnel. It can inform paid search campaigns by providing valuable audience insights to refine ad copy and keyword selection. Additionally, it can augment your search engine marketing efforts by aligning campaigns with each stage of the customer's journey, leading to increased searches, traffic, and conversions.
Programmatic Marketing Strategies Designed to Expand Your Reach and Drive Sales
High-quality placements are crucial to successful digital advertising, but finding and managing those placements can be challenging. Programmatic advertising provides access to a plethora of advanced audience-targeting capabilities. You can reach these audiences with several different ad formats and across a variety of devices and streaming services. This combination of sophisticated targeting with high reach potential makes Programmatic Advertising an important piece of the marketing mix for many upper and lower-funnel initiatives.
Reach Your Audience Where They’re Consuming Media.
Programmatic marketing enables you to reach your target audience and bid strategically based on advanced targeting methods such as demographics, behavioral profiles, interests, geofenced locations, contextual relevance, custom audience segments, and numerous other attributes. This ensures you reach the right people at the right time on their preferred channels.
Programmatic Display & Video
Engage prospects and current customers across multiple devices with a variety of dynamic ad formats. Static image and rich media ads reach users across millions of websites, including those beyond the Google Display Network.
Native Programmatic Ads
Native ads are responsive ad units built in real-time to seamlessly match the content and design of the publisher's site, providing a more integrated and engaging user experience.
Programmatic CTV/OTT
Expand your reach on connected TV (CTV) devices by delivering compelling video content and related ads through over-the-top (OTT) channels, reaching viewers where they consume their favorite shows. Placements include Hulu, Disney, Amazon, and more.
Programmatic Audio
Reach your audience through popular streaming audio platforms, delivering targeted ads that engage listeners during their favorite music or podcast session. Placements include Spotify, Pandora, and more!
Programmatic DOOH (Digital Out Of Home)
Utilize digital-out-of-home advertising to capture the attention of your audience with dynamic ads displayed on digital billboards, transit screens, and other public digital displays.
Increase your brand awareness, engagement, and revenue through effective programmatic marketing strategies customized to meet your business KPIs and objectives.
Learn How Workshop Digital’s Programmatic Marketing Expertise Can Fuel Your Growth
Better Targeting
We help you identify and convert customers using targeted characteristics such as demographics, user intent, browsing history, and contextual relevance. This ensures that your ads reach the right audience at the right time with the right messaging.
Improved Audience Reach
Leverage an extensive ad inventory across numerous ad exchanges and networks to expand your audience reach and drive effective performance.
Cross-Channel Alignment
Programmatic integrates seamlessly with your ongoing marketing strategies, ensuring alignment across platforms. We tailor messaging to each stage of the funnel, providing consistent and cohesive brand communication across all channels and platforms.
Data-Driven Insights
Our analytics tools allow you to see your programmatic campaign results in real time. We don’t hide your data from you. You’ll have access to our performance marketing dashboards 24/7. These performance reports give us immediate insights, allowing us to optimize your ad spend allocation to meet your business goals.
Transparent Pricing
The CPM model ensures you pay for verified impressions, offering increased control over budget allocation.
Streamlined Efficiency
Programmatic advertising streamlines the entire ad-buying process, allowing for speed and efficiency in optimizing your campaigns and targeted audiences.
See How We’ve Connected Businesses to New Customers
Let Us Help You Drive Business Growth
Expand your reach to discover new leads and customers. Let Workshop Digital identify the optimal channel mix for your business based on your KPIs. Our top priority is to drive stronger ROI in your digital marketing strategies.
