Our small business SEO (search engine optimization) service focuses on getting your company visibility at the top of the search results on Google, Bing, Yahoo, and other emerging search engines, with the ultimate goal of helping your small-medium business increase site traffic and grow revenue. The best SEO companies for small businesses know how to navigate the challenges of being featured in maps, local Google Business Profile listings, answer boxes, AI overviews, and the many other ways search engines display your business information.
Our SMB Solutions team understands what it takes to get your small business to appear in search results so that people will actually see you and take actions that drive your business’ success.
What SEO for Small Businesses Looks Like with Workshop Digital
To ensure your website and local business profiles are set up the right way, we start our process by getting to know you, your business, and your customers. Our Proven Process of research, strategy, and testing leads to a deep understanding of your business challenges, your customers' needs, and your overall goals.
SMB-Focused SEO Strategy
Once we establish a firm understanding of your business needs, we create a custom small business SEO strategy designed to get your website and business profile in front of the people who need you most, with the ultimate goal of growing your business.
Success Metrics That Matter To You
We’ll measure success through Google Analytics(GA4), Google Search Console, and Google Business Profile; ensuring your accounts are set up correctly, whether you already have them or not.
Optimize The Technical Aspects
An extensive audit of your small business website will give us insight into its technical and content makeup, where we’ll be looking for opportunities to improve site structure and page content. We have the technology to help make it better, faster, and stronger.
Keep An Eye On The Competition
We always keep an eye on your biggest competitors in the search results. We’ll work on decoding their SEO strategies, learning their patterns, and sharing custom insights that could not only help with the work that WE are doing but could help you make more informed decisions about your business.
Identify What Your Customers Want
Through our keyword research process, we ensure your website aligns with the terms that your customers are typing into the search bar to find services like yours. And then we make sure your site is visible and responsive to Google’s web-crawling robots. All of this means: we get your business to show to real people who need you when it matters most.
On-Site Content Strategy & Optimization
Of course, as a small business, you know just being there isn’t enough - you’re going to need good content on your website to get people to take action. We’ve got you covered there. We’ll help craft a content strategy for your small business that advises what you should write about on your blog or what specific words & phrases you should add to your website’s pages to get you to rank higher. Need help doing the writing? That is no problem; we can help with that too.
Executive-Level Reporting & Insights
Want to stay up to date on our progress? We’ll have regular conversations to update you on our progress and to hear from you about what’s happening in your business. Plus, we’ll arm you with a live reporting dashboard that you can access any time to see how many clicks, sales, or whatever-number-you-care-about-most that our organic efforts drove for your small business last month, last week, or yesterday.
How We Stand Out
The list above highlights the foundation of our small business SEO services, but there’s more that goes into our approach. Here are just a few of the major highlights:
Staying on The Cutting Edge of Small Business SEO Trends
Our team is made up of consummate learners, staying up to date about the latest changes that Google rolls out & making sure clients’ websites and local business profiles are prepared for any major changes, and otherwise leveraging the newest technologies and features available.
Local Focus for SMBs
For smaller businesses like yours, visitors coming to your door and ringing your phone are just as important as those coming to your website. As local SEO experts for our SMB clients, we work hand-in-hand with our contacts to make sure your hours, address, photos, and features are all showcased accurately across Google, Bing, and other directories.
Testing, Testing, and More Testing
“Set it and forget it” is a mindset that should only apply to slow cooking. Whether it’s identifying and optimizing for additional keywords that will put you in front of your customers, finding ways to enhance user experience, or testing a different message on your pages, we’ll always look for ways to make things a little better.
Small Business SEO and PPC Are Better Together
“A rising tide lifts all boats” is as true in digital marketing as it is in sailing. When SEO and paid search work together for SMBs, we often see better results across both channels. Think you might also be interested in PPC? Learn more about our paid media services for SMBs.
These are just a few of the ingredients that go into our digital marketing for small businesses. If you’d like to learn more about our approach and how we’d apply these strategies to your business, reach out today for a free, no-obligation consultation.
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Our customized SEO marketing strategies are designed with your small-medium business growth goals in mind and are delivered by experts who care about your success.