Our small business PPC (pay-per-click) team focuses on getting your small or medium business visibility at the top of the Google & Bing search results, into your audiences’ social network feeds, and on websites across the internet to bring more customers to your website where they can turn into sales. We know that finding the right-sized marketing strategies for small businesses can be challenging, but with a team of SMB Paid Media experts by your side, we can help you maximize your advertising results.
What Digital Advertising for Small Businesses Looks Like with Workshop Digital
People are always at the forefront of what we do for our small business PPC clients – we get to know you & your customers to build your search, social, or display advertising account the right way. Our Proven Process of research, strategy, and testing leads to a deep understanding of your business challenges, your customers' needs, and your overall goals.
SMB-Focused Ad Strategy
After establishing an understanding of your business and goals, we’ll create a custom Google Ads marketing strategy for your small business, designed to put your PPC ads in front of the people searching for your business. Or an awareness-building or lead-generating paid social campaign across Facebook, Instagram, or LinkedIn – whatever makes the most sense for your business goals.
Measuring Success for Your Business
We’ll measure success through search engine platforms (e.g. Google Ads, Microsoft Ads), social network platforms (e.g. Meta, LinkedIn), and Google Analytics (GA4); ensuring your accounts are set up correctly, whether you already have them or not. We will align on a set of key performance indicators (KPIs) – like conversions, sales, or revenue – that matter to you and your business.
Keep Tabs On Your Competitors
We always keep tabs on your biggest competitors in the search results. We’ll work on decoding their paid media strategies, learning their patterns, and sharing insights that could not only help with the digital marketing work that WE are doing but could also help you make more informed decisions about your business.
Discover What Your Customers Are Interested In
Extensive keyword research helps us figure out exactly what your customers type into the search bar to find small-medium businesses like yours, while audience research helps us understand what their interests are so we can reach them on social and display channels. Then we work to position your PPC ads where you’re one of the ones they notice first - writing ads that answer your customer’s burning questions and most immediate needs. And we do our best to make the ads sound like you – from serious & straightforward to sly & silly. Our goal is to find the messaging that gets your SMB customers to take action.
No-Nonsense Reporting & Insights
Keep track of progress every step of the way. We’ll meet regularly to provide updates on our progress and to hear feedback from you about any changes to your business. We provide you with a live reporting dashboard that can be accessed 24/7 to see how many clicks, sales, or whatever-metric-you-care-about-most that our paid search, social, or display ads drove for your small-medium business last month, last week, or yesterday.
What Sets Us Apart?
The list above outlines the core of our approach to small business PPC, but you’re right to ask what other factors are included in our process. Here are just a few of the major highlights:
Staying on The Cutting Edge of Small Business Trends
Our team thrives on curiosity, keeping up with the latest twists and turns that come to small business paid search, social, and display; prepping client accounts for any big changes that come our way, and diving headfirst into the latest tools and features available to push the needle for our clients.
Testing, Testing, and More Testing
Success in PPC doesn’t come on autopilot — it’s about staying proactive. Whether it’s discovering new keywords or targeting settings to reach your audience, maximizing the impact of your ad spend across channels, or experimenting with fresh ad messaging, we’re always finding ways to make your account work harder and smarter.
A Deep PPC Toolbox
With tools like Ahrefs, ChatGPT, Google Trends, Semrush, Google Scripts, and more at our fingertips, we uncover insights that most clients can only dream of—revealing hidden opportunities, refining strategies, and driving results that are more informed, efficient, and effective.
Display, Meta, & LinkedIn for SMBs
Banner ads, or “rich media ads,” run throughout the Google Display Network, while paid social ads can be run through Facebook, Instagram, or LinkedIn. These are great for spreading awareness of your business and often pair well with Google Search ads. They’re not for everyone, so we’ll make sure they make sense for your business goals before we run them.
Small Business PPC and SEO are Better Together
When paid search and SEO work together for SMBs, we often see better results across both channels. The combined impact helps drive stronger performance and more efficient strategies. Interested in a dual-channel approach? Learning more about SEO for your small business!
These are just a few key elements of our digital marketing approach for small businesses. If you’d like to learn more about how we can put these strategies to work for you, contact us today for a free consultation, and let’s explore the possibilities.
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Our customized paid media strategies are designed with your small-medium business growth goals in mind and are delivered by experts who care about your success.