Driving growth for B2B companies requires a strategic approach to digital marketing that goes beyond generic strategies. We know B2B businesses face long sales cycles, niche audiences, and overall, complex processes. Our digital marketing services are designed with B2B companies in mind - we focus on generating high-quality leads, nurturing relationships, and converting prospects into long-term customers.
With our data-driven strategies for SEO and PPC, we ensure we meet the unique challenges of B2B marketing to prove the ROI and achieve measurable business results.
How Workshop Digital Stands Out From the Rest
Deep Industry Expertise
After ten years in business, we’ve picked up a thing or two about how to implement successful strategies for digital marketing within B2B companies. From industrial manufacturing to logistics, Workshop Digital has worked with small to enterprise businesses to prove the ROI behind digital marketing.
SEO + PPC Strategies = Success
Workshop Digital offers a data-driven approach to B2B SEO and paid media to align with your business’ sales cycles and lead strategy. We are constantly testing new tactics within paid media, SEO, or even between the two to fit your objectives.
Meeting You Where Your Marketing Is
Whether you are experienced in digital marketing or are just starting to dip your toe in, our team is experienced in working with built-out marketing departments or small but mighty teams. We can help you stand out with cutting-edge strategies and stay ahead of the trend, instead of falling behind.
Transparent Reporting
It’s hard to create a strategy without data, whether it’s for digital marketing or other branches of marketing. With Workshop Digital, you will have access 24/7 to an interactive dashboard so we can collaborate with your team to make data-driven business decisions.
Implementing an SEO & PPC Cross-Team Strategy to Improve Lead Quality and Drive a 52% Increase in Organic Sessions
Maxair Mechanical faced the challenge of moving from traditional marketing methods to a robust online presence. Our team implemented extensive keyword, competitor, and audience research to drive the overall content strategy on their primary landing page for customers. After implementation, organic sessions increased by 52% and service requests had a 22% increase.
Best of all, all of the leads were qualified!
Set Up Your Digital Marketing Budget for Success
What can you expect from our Digital Marketing Budget Blueprint:
Insights on how to optimize your budget
How to set clear objectives
Tips to measure ROI
Ways to plan for growth
Digital Marketing Services for B2B Businesses
Get the results you’re looking for with our customizable suite of digital marketing services.
Heather Johnson“Our old site had plenty of traffic, but conversions were frustratingly low. Workshop Digital helped us navigate the SEO side of the redesign, making sure we didn’t lose momentum. They worked closely with our developers to get everything right before launch, and their ongoing SEO efforts made a huge impact. Within the first year of our ongoing SEO campaign, our website revenue increased by 314%. We couldn’t have done it without them.”
Director of Marketing, T.I.E. Industrial
Jordan M.“The team at Workshop Digital is comprised of great communicators who are thorough in their work and are accountable for their work. Thank you!”
Marketing Director
Nate B.“A company clicked one of our Google PPC ads and submitted an RFQ for around $47k. That'd be a nice win if the story ended there. But...
Then, two days later, the same company submitted a quote request for $1.6MM worth of [product].
Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result.”
B2B Marketing Manager
Dora Kuo“With the Workshop Digital team, I am able to overachieve a lot of marketing goals, including driving people to our website and generating high-quality leads. I really love working with them and I consider them part of my marketing team.”
B2B Lead Generation Marketing Director
Ryan DiMillo“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Director of Digital Marketing, Life Storage
Ready to Kickstart Your SEO & PPC Strategy?
We help B2B companies attract the right prospects, shorten sales cycles, and maximize ROI with data-driven digital marketing.
Our team is ready to create a customized strategy to help your B2B business succeed.
