B2B Digital Marketing Agency

Q: Why is digital marketing so important for the B2B industry?

B2B digital marketing is essential to generate leads, build brand awareness, and stay competitive in the industry. This method of marketing can help businesses reach their target audiences through targeted SEO and paid media.

With over 10 years of experience, Workshop Digital has the B2B digital marketing expertise you need to perform well in the B2B sector.

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Driving growth for B2B companies requires a strategic approach to digital marketing that goes beyond generic strategies. We know B2B businesses face long sales cycles, niche audiences, and overall, complex processes. Our digital marketing services are designed with B2B companies in mind - we focus on generating high-quality leads, nurturing relationships, and converting prospects into long-term customers.

With our data-driven strategies for SEO and PPC, we ensure we meet the unique challenges of B2B marketing to prove the ROI and achieve measurable business results.

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How Workshop Digital Stands Out From the Rest

Deep Industry Expertise

After ten years in business, we’ve picked up a thing or two about how to implement successful strategies for digital marketing within B2B companies. From industrial manufacturing to logistics, Workshop Digital has worked with small to enterprise businesses to prove the ROI behind digital marketing.

SEO + PPC Strategies = Success

Workshop Digital offers a data-driven approach to B2B SEO and paid media to align with your business’ sales cycles and lead strategy. We are constantly testing new tactics within paid media, SEO, or even between the two to fit your objectives.

Meeting You Where Your Marketing Is

Whether you are experienced in digital marketing or are just starting to dip your toe in, our team is experienced in working with built-out marketing departments or small but mighty teams. We can help you stand out with cutting-edge strategies and stay ahead of the trend, instead of falling behind.

Transparent Reporting

It’s hard to create a strategy without data, whether it’s for digital marketing or other branches of marketing. With Workshop Digital, you will have access 24/7 to an interactive dashboard so we can collaborate with your team to make data-driven business decisions.

Implementing an SEO & PPC Cross-Team Strategy to Improve Lead Quality and Drive a 52% Increase in Organic Sessions

Maxair Mechanical faced the challenge of moving from traditional marketing methods to a robust online presence. Our team implemented extensive keyword, competitor, and audience research to drive the overall content strategy on their primary landing page for customers. After implementation, organic sessions increased by 52% and service requests had a 22% increase.

Best of all, all of the leads were qualified!

View The Full Case Study

Set Up Your Digital Marketing Budget for Success

What can you expect from our Digital Marketing Budget Blueprint:

Insights on how to optimize your budget
How to set clear objectives
Tips to measure ROI
Ways to plan for growth

Download The Guide

Cover image of The Digital Marketing Budget Blueprint asset.

Digital Marketing Services for B2B Businesses

Get the results you’re looking for with our customizable suite of digital marketing services.

Search Engine Optimization (SEO)

To increase customers, your business has to appear where they are searching. We can help you implement an effective SEO strategy to attract traffic that converts.

Get Found Online

Paid Media

Trusting us with your ad budget doesn’t come to us lightly. Our PPC team continuously tests and optimizes your campaigns to make sure your ads appear for the right customers.

Attract Targeted Traffic

Analytics

You have the data. Now what? Our approach makes sure every part of your strategy is data-driven, so you don’t waste any dollars.

Understand Your Data

Conversion Rate Optimization

Bringing relevant traffic to your website is one thing. Getting them to convert is another. CRO strategies help optimize the user journey to encourage conversions and bring in leads.

Improve Conversions

SMB Solutions

Small businesses need customers too! We offer SEO, Paid Search, and Analytics solutions to increase conversions for all small B2B companies.

Grow Your Business

“Our old site had plenty of traffic, but conversions were frustratingly low. Workshop Digital helped us navigate the SEO side of the redesign, making sure we didn’t lose momentum. They worked closely with our developers to get everything right before launch, and their ongoing SEO efforts made a huge impact. Within the first year of our ongoing SEO campaign, our website revenue increased by 314%. We couldn’t have done it without them.”
Heather, Director of Marketing, Robots.com

“The team at Workshop Digital is comprised of great communicators who are thorough in their work and are accountable for their work. Thank you!”
Jordan M., Marketing Director

“A company clicked one of our Google PPC ads and submitted an RFQ for around $47k. That'd be a nice win if the story ended there. But...

Then, two days later, the same company submitted a quote request for $1.6MM worth of [product].

Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result.”
Nate B., B2B Marketing Manager

“With the Workshop Digital team, I am able to overachieve a lot of marketing goals, including driving people to our website and generating high-quality leads. I really love working with them and I consider them part of my marketing team.”
Dora Kuo, Marketing Director

“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Ryan DiMillo, Director of Digital Marketing at LifeStorage

Ready to Kickstart Your SEO & PPC Strategy?

We help B2B companies attract the right prospects, shorten sales cycles, and maximize ROI with data-driven digital marketing.

Our team is ready to create a customized strategy to help your B2B business succeed.

See How We Help B2B Companies Grow

Case Studies

28% Increase in MQLs Driven For Our Enterprise B2B Financial Services Client

How we increased a Fortune 500 B2B Services Firm’s Paid Media MQLs by 28%.

Case Studies

How Workshop Digital Generated 2,400% ROAS With a Custom PPC-CRM Feedback Loop

This campaign is specific to B2B audiences searching Google and Bing f…

Case Studies

SEO & PPC Improve Lead Quality and Drive a 52% Increase in Organic Sessions

Maxair Mechanical, a Georgia-based commercial HVAC and mechanical serv…

Case Studies

Targeted PPC for Industrial Manufacturer Produces 732% Return on Ad Spend

Workshop Digital analysts craft innovative, customized PPC strategies …

View All Case Studies

Frequently Asked Questions

Why is digital marketing so important for the B2B industry?

What metrics should I focus on?

Website tracking is imperative for B2B marketing so you can make data-driven decisions with your budget. B2B companies typically deal with long sales cycles and lead nurturing, so having proper tracking and an understanding of what metrics to look at can go a long way. Check out our blog post about the metrics to keep track of.