Trusted by Businesses of All Sizes
Our SEO Migration Services
One of our experienced SEO analysts will begin by conducting a comprehensive review of your current website’s performance to assess its SEO health and identify key areas that need to be preserved and optimized during the migration. From there, we follow a proven process to ensure your migration is seamless and minimizes risk to your search rankings and traffic.
Your migration strategy will be customized, but below is a general plan as an example.
Initial SEO Audit: As mentioned, we start by thoroughly reviewing your website’s current SEO health, including organic traffic, rankings, backlinks, and more, to understand what’s working and where improvements can be made.
Performance Benchmarking: We establish benchmarks for your website such as traffic, rankings, and conversion rates, enabling us to measure the impact of the migration once the project is done.
Pre-Migration Planning: Once benchmarks are set, a comprehensive project plan and roadmap will be set up after initial discussions between our team and yours. From there, we set up important components like 301 redirects and URL mapping plans to ensure a smooth transition.
Technical SEO Assessment: Our team ensures that the new site is optimized for SEO from the outset, addressing critical factors such as site speed, mobile-friendliness, sitemaps, and robots.txt configurations.
On-Page Optimizations: We ensure meta tags, headers, and other on-page factors are properly set up to follow best practices.
Tagging Updates: We update and optimize tracking codes and schema markup to ensure all necessary SEO tags are properly implemented and function correctly post-migration.
Implementation and Testing: As we launch your migrated site, we conduct thorough testing to identify and resolve any issues that could impact SEO performance, ensuring a seamless transition.
Post-Migration Monitoring: After the migration, we actively crawl and monitor the new website to detect and quickly resolve any unforeseen issues, safeguarding your search rankings and traffic.
Cost and Time to Complete an SEO Migration
Cost:
The cost of an SEO migration varies based on several factors, including the size and complexity of your website, the type of migration (e.g., website consolidation, domain change, platform or CMS migration, redesign or rebranding), and the level of optimization required. While we don’t handle development work in-house, the overall cost will also depend on the time required for implementation by your chosen development partner or your in-house resources.
If you don’t have an implementation team, we can refer you to trusted development agencies from our network, with whom we’ve collaborated extensively on similar projects. Once we have a clear understanding of your specific needs and the complexity of your website, we will provide custom pricing.
Time to Complete:
The timeline for SEO work during a website migration typically depends on the scope of the project. On average, migrations can take anywhere from a few months to a year. Factors such as the volume of content being migrated, technical SEO requirements, and the necessary testing time all impact the timeline. After our initial consultation, we will provide a detailed timeline so you know exactly what to expect at each stage.
With over 20 years of experience in digital marketing, we’ve successfully guided countless businesses through seamless SEO migrations.
Industry Pioneers
Been in the digital marketing business since 2007
Trusted Partnerships
32% of our clients come through partnership referrals
Technical Mastery
Navigated over 100 SEO migrations
