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Your website’s performance relies on more than just great content when it comes to a big site structure or platform change. A poorly executed migration can lead to significant drops in visibility, rankings, and traffic. Having SEO Migration Services is critical to ensure your hard-earned online authority and value are preserved, allowing your website to continue performing well organically and potentially grow throughout the transition.
At Workshop Digital, we help guide your website through complex migrations with a clear, data-driven process that sets up your website for long-term success. Whether it is a redesign, replatform, or complete restructuring, our experienced team is ready to help your SEO performance thrive.
What is a Site Migration?
A site migration is the process of making significant changes to a website, such as a domain change, CMS switch, or a major site redesign. It’s imperative to follow SEO best practices during this process to preserve and ideally improve your website’s search engine visibility. This includes, but is not limited to, maintaining rankings, traffic, and indexing during these changes.
Our SEO migration process includes:
Conducting a preliminary audit and setting performance benchmarks
Optimizing for technical SEO by mapping 301 redirects, setting up robots.txt, and more
Following on-page best practices for content, headers, and metatags
Ensuring all tracking codes are set up correctly to avoid any mistakes in your data
Performing thorough testing during and after launch to ensure a seamless transition
When done correctly, an SEO migration can strengthen your website’s organic visibility and improve conversions, rather than falling behind.
What You’ll Get With Our SEO Migration Services
Clarity on Your Current SEO Health
You’ll start with a clear understanding of how your website is performing today from an experienced SEO analyst. A detailed SEO audit will reveal what is working, what is holding you back, and what needs to be protected during the website migration.
Performance Benchmarks to Measure Success
You will receive data-driven benchmarks, such as traffic, rankings, and conversion rates, giving you a clear way to track the impact of your migration and measure results after launch.
Detailed Migration Plan
You’ll follow a step-by-step migration plan covering essentials like 301 redirects, URL mapping, and timeline alignment—so nothing falls through the cracks and your transition goes smoothly.
Technical SEO Assessment for Your New Site
From the start, your development site will be optimized for SEO. Key technical areas like crawlability, site speed, and indexation will be addressed before your new site goes live.
On-Page Optimizations
You’ll receive optimized metatags, headers, and other on-page factors that are properly set up to follow SEO best practices.
Tagging Updates for Complete Visibility
All your tracking codes, structured data, and SEO tags will be updated and tested, giving you full confidence that performance data is accurate from day one post-launch.
Implementation & Post-Launch Monitoring
Pre-launch testing and post-launch monitoring ensure your migration doesn’t cause unexpected SEO drops—and that you stay informed every step of the way.
Our Established Site Migration Plan
With 100+ migrations under our belt, we’ve built a detailed checklist to catch and fix SEO issues along the way. Everyone involved gets access to your custom list, keeping the team aligned and your visibility protected.
Worried a website migration might tank your SEO? It doesn’t have to.
Why Work With Workshop Digital
What sets us apart:
Experts with SEO migrations.
Since 2015, we have successfully handled over 100 SEO migrations.
Data-driven recommendations.
Every recommendation for your new site will be backed up by data, so you know what we are suggesting and why.
Direct access to the strategists doing the work.
You will have direct access to the analysts working on your website, so you can get answers quickly throughout the entire project.
Access to our extensive partner network.
With strong partnerships throughout Richmond and beyond, we've collaborated on a wide range of site projects alongside diverse development teams.
Our SEO Certifications
How We’ve Helped Clients Gain Success with Website Migrations:
Heather Johnson“Our old site had plenty of traffic, but conversions were frustratingly low. Workshop Digital helped us navigate the SEO side of the redesign, making sure we didn’t lose momentum. They worked closely with our developers to get everything right before launch, and their ongoing SEO efforts made a huge impact. Within the first year of our ongoing SEO campaign, our website revenue increased by 314%. We couldn’t have done it without them.”
Director of Marketing, T.I.E. Industrial
DJ Johnson“I have met with multiple members of Workshop's team who have all impressed upon me Workshop's commitment to quality customer service, responsive and clear communication, and a unique ability to humanize the work they do. Thank you.”
Owner, Health in Mind, Midlothian, VA
Michelle Mann“We truly could not be happier with our partnership with Workshop Digital and the support and strategic guidance that the team provides. We feel like we’re forging a true partnership with you as opposed to just a transactional relationship with a vendor. It’s clear in every interaction that your team understands our business (which is pretty complex) and the goals we are trying to accomplish, and are bona fide experts in all things digital marketing.”
Senior Director of Marketing, Array Behavioral Health
Erika Gay“The migration process in transitioning our two websites to GA4 was exceptionally smooth. The learning curve is still very much in progress, but we have faith that our team at Workshop Digital will be with us every step of the way.”
Marketing and Communications Manager, Venture Richmond
Steve O.“We appreciate Workshop providing an in-depth review of all the SEO options out there. They really show your personalized, honest approach. We’re especially grateful for your monthly reports and use them to inform our strategy.”
Ecommerce Client
Our Team's Awards and Certifications
