TL;DR: Download this free digital outreach tracking template to improve your future content marketing outreach efforts. You’ve built out a robust content strategy plan with your SEO team. Your strategy includes digital outreach tactics. You’ve performed influencer research using BuzzSumo, Google Search, or some other media list building platform. You’re ready to kick off your Read More »
Client Need A Fiat dealership was having difficulty competing in a rural new vehicle market and needed to decrease their expenses while shifting their focus to used vehicles. They asked Workshop Digital to decrease their advertising budget while maintaining as much lead volume as possible. The phrase “decrease advertising budget” makes most marketers cringe instinctively, Read More »
“We need to blog.” Maybe. Maybe not. No one needs to blog. You may need to raise awareness, differentiate your services, build your brand, or expand your keyword base. But you don’t need to blog. This isn’t just semantics. We’ve seen too many content marketing strategies held hostage by restrictions on content type or publishing frequency. Read More »
Since part one of “Managing Millennials as a Millennial,” a lot has changed for the better. I have gained more valuable experience just from simply being a manager for a team, which now includes nine analysts. We have taken steps to make changes at the management level to help us hold everyone within the organization Read More »
Transitioning client accounts between digital marketing account managers can seem overwhelming at first. As the incoming account manager, you are responsible for continuing to build and maintain a relationship with a client. Additionally, you must be prepared to take the reins once the transition process between account managers is complete. The overarching goal for a Read More »
Welcome to another Tuesday Talk at Workshop Digital! If you haven’t heard, we’re an award-winning digital marketing agency and one of the fastest growing companies in Richmond. Our clients range from leading local businesses to multi-billion-dollar corporations, and we offer employees some of the best benefits and culture anywhere. And we’re pretty picky about who we Read More »
Paid search management can be a convoluted topic to some, particularly with the process that goes into managing an account for success. If the base of an account is set up incorrectly, hundreds of dollars can easily be wasted. Whether you’re a part of an in-house team or work for an agency, account audits are Read More »
“That client is just being unrealistic!” Stay in the marketing agency world long enough, and you might find yourself uttering this phrase more than a few times. The truth is, clients can have unrealistic expectations sometimes. In my experience spanning 10 years and hundreds of clients, a seemingly unrealistic client is usually a client that Read More »
It’s the end of the road for Yahoo as an independent company. But is it just the beginning of a resurgence in their importance to Pay Per Click (PPC) advertisers and Search Engine Optimization (SEO) specialists? Quick backstory: Verizon just announced a $4.83 billion acquisition of Yahoo’s core web properties and content. This positions Yahoo Read More »
You really don’t have to be a data scientist to understand the power of data visualization. More importantly, you don’t have to be a data scientist to master data visualization. Mastering this art—particularly in digital marketing, where data sets can be murky, correlations hard to extract, and results difficult to explain—is essential. Data visualization plays Read More »