Digital Marketing for Banks
Stay competitive in today's online marketplace with digital marketing
Meet changing customer expectations with bank marketing.
The way that customers engage with banks has changed. It’s never been easier to exchange and transfer funds online—and many consumers now manage their finances almost exclusively online. The rise of digital-only banks offers checking accounts free from physical branches.
Non-traditional players have also become a viable threat in the financial industry. Many digitally-driven technology companies often target profitable areas in financial services and pose an existential threat to traditional organizations. Luckily, you don’t need to become the next fintech company to win new customers. But you do need to keep up with bank marketing trends to remain competitive.
Optimize your website around end users.
Banks aren’t going anywhere. Instead, finance marketers can learn a trick or two from fintech companies by merging technology and customer service to better resonate with their customers. While brand identity influences how consumers engage with your company, you can also pay attention to how your desktop and mobile experiences are designed and optimized.
Ensuring your website is designed around end users means that prospects know exactly where to locate information they need. It should provide your consumers information about specific products and services—which in turn, sets the foundation for a fruitful consumer-bank relationship.
Simply put, the content of your website must align with what your end users are searching for in search engines. This means optimizing your site around search engines so it’s discoverable in the first place. Digital marketing can help you connect those dots using real insights and data.
Get the most from your data with bank digital marketing.
What else has changed? The customer journey and subsequent sales funnel. Prospects are searching for information across various platforms and devices—and may interact with your brand across a myriad of channels. It’s up to you to deliver a unified, seamless experience.
Staying competitive requires brands to innovate. And innovation often starts with insights. The more conclusions you uncover through customer interactions and data, the better prepared you are to compete and address market changes.
Control your messaging with paid bank marketing.
Financial teams are in the unique position where data is baked into their workflows. They now have a more holistic picture of consumer spending habits. This has opened the door for banks to provide hyper-targeted bank marketing campaigns. Whether you’re marketing a regional credit union or a national bank, understanding your data is paramount to your success.
Your customers want personalized, meaningful experiences on the devices of their choosing. In addition to providing an intuitive user experience, this means engaging them across all platforms. Investing in paid marketing can help you control your messaging across search, social media, and display advertising platforms.
Digital marketing helps you use data to make smart decisions for banks. Banks that develop data-driven marketing campaigns around their customers will stay competitive. And paid advertising helps ensure you’re there for customers at the right time with the right offer.
How can banks make the most of their data?
Our guide discusses how to market the right products to the right people.
Compliance & SEO can work hand-in-hand.
Compliance is an essential component of any bank’s underlying operations—and an ongoing challenge for the last decade or so. Following the 2008 financial crisis, the banking industry faced an increase in regulatory standards to comply with. Financial teams must now strike a balance between following regulatory laws and providing excellent customer experience.
Laws are largely designed to protect consumer privacy and information. For example, the Dodd–Frank Wall Street Reform and Consumer Protection Act was passed in 2010 to overhaul financial regulation following the subprime mortgage crisis of 2008. And the California Consumer Privacy Act (CCPA), which went into effect in 2020, has provided California residents with the most comprehensive data protection in the United States to date.
Compliance can actually help banks build customer trust. In fact, SEO and compliance are two sides of the same coin—as they’re both designed to help your users find exactly what they’re looking for. By remaining compliant and transparent about how you’re using customer data, and making information easily accessible, you create new levels of confidence.
How can compliance and SEO improve your customer experience?
Our guide discusses how digital marketing can help give your customers what they want.
Manage mergers and acquisitions with paid advertising.
As fintech startups and other non-traditional players continue to raise the proverbial digital bar, many financial institutions are seeking outside partnership or acquisition opportunities. When handled properly mergers create huge opportunities for community and regional banks—no matter which side of the table you’re on. In fact, research shows that the overall value of both the acquiring and acquired companies increased.
By improving access to new resources, capital, and digital capabilities, community banks can benefit from being acquired by a larger company. On the same token, when two regional banks merge, they can both increase each other’s footprint in new geographic locations—which can lead to an increase in new customers.
Retain existing customers and attract new prospects with digital marketing for banks.
Digital marketing helps teams navigate a bank merger & acquisition. For example, paid search advertising helps banks control their message across touchpoints, channels, and product lines—which is imperative during a massive overhaul. Because many banks still rely on local audiences, digital marketing delivers customized campaigns to customers in new locations. It can also help avoid any confusion that may result from a name change or branch update.
Solutions for Bank Digital Marketing Strategies
Digital marketing helps banks and credit unions provide a unified brand experience. Which digital marketing services make the most sense for your financial organization? Contact us below to see how combining organic and paid digital marketing may be the best approach.
Bank & Finance Marketing Resources
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