Trusted by Leading Brands
Workshop Digital has helped businesses get more from their Google Ads since 2015. As a certified Google Partner, we specialize in building high-performance PPC campaigns that attract the right customers, at the right time, with the right message.
Our team handles every part of your Google Ads strategy: keyword research, ad copy, bidding strategy, audience targeting, and landing page optimization. The goal? To turn clicks into customers — and ad spend into growth. Whether you're troubleshooting an underperforming account or scaling a proven strategy, we're here to help you take control of your results.
What is Google PPC?
Google PPC (pay-per-click) puts your business at the top of search results, right when potential customers are ready to act. It works alongside SEO to increase your visibility in search, combining long-term growth with immediate results.
While SEO builds authority over time, PPC delivers instant traffic and precise control over targeting and spend. Together, they help you cover more of the search landscape and convert more high-intent users.
Google PPC is a core part of paid search, and we can guide you on where to invest—whether it’s Google, Microsoft Ads, or both—to get the best return based on your audience and goals.
In 2024, U.S. search advertising revenue reached $102.9 billion, up 16% year-over-year, and accounted for 40% of all digital ad spend. This growth reflects the continued shift toward paid search as a reliable, scalable way to drive leads and revenue.
Our Google Paid Search (PPC) Advertising Services
Keyword Research & Campaign Planning
It starts with understanding how people search for your products and services. Using Semrush, Google Ads Keyword Planner, and Ahrefs for both keyword and competitor insights, we pinpoint the high-value search terms that connect you with your ideal customers.
Ad Copy Creation
Your message is the first thing your potential customers see. Every headline and description is written to match search intent, reflect your brand voice, and drive action, with continuous updates to stay relevant as your campaigns evolve.
A/B Testing
Getting clicks is one thing. Getting the right clicks takes testing. Variants of your ads are tested across different headlines, descriptions, landing pages, and CTAs to learn what performs best, so your budget goes toward the highest-converting combinations.
Real-Time Reporting & Performance Dashboards
Access your custom interactive Looker Studio dashboard 24/7 to track results in real time. We measure what actually matters—business outcomes, not vanity metrics—tying performance directly to ROAS and ROI. That insight drives smarter optimizations to keep your campaigns growing.
Access to Google Betas & New Features
As a Google Partner, you get early access to new ad formats, bidding strategies, campaign types, and more. We test and implement features that align with your goals, so you can stay ahead of trends and competitors.
Workshop Digital is a proud Google Partner, recognized for our expertise in driving measurable results and sustainable growth for our clients. Our team stays ahead of the curve with innovative strategies and best practices to help you maximize your digital marketing performance.
Workshop Digital is recognized as a certified Microsoft Advertising Partner, showcasing our expertise in delivering high-performance paid search strategies. With access to exclusive insights and advanced tools, we help clients maximize ROI and stay ahead in an evolving digital landscape.
Ready to get your business to the top of Google search results?
Why Your Business Needs Google PPC Advertising
Reaching the top of the search results isn’t just about visibility… It’s about showing up for the right person, at the right moment, with the right offer. Google Ads puts your business in front of people who are actively searching for your products or services, making it one of the most efficient ways to drive qualified traffic, leads, and sales.
Organic SEO takes time. Google Ads delivers immediate reach, full control, and performance you can track down to the keyword.
Even if you're ranking well organically, running Google Ads alongside your listings helps you take up more space on the results page, while protecting your brand from competitors bidding on your terms. Plus, performance data from Google PPC gives you valuable insights you can apply across your SEO strategy.
What You Get with Google Ads:
Own the top of the page.
Most clicks go to the first few results. Google Ads gets you there instantly, ahead of your competitors.
Show up in Google’s AI-generated results.
Ads are now appearing in Google AI Overviews and AI Mode, a new, top-of-page placement where early adopters can gain that visibility.
Protect your brand.
If you’re not bidding on your brand name, your competitors might be. Own your search presence and make sure customers find you, not someone else.
Outrank competitors in real time.
Beat competing offers with smarter targeting, better messaging, and faster optimizations.
Control every dollar.
Set your budget, stop spending on underperforming areas, and double down on what drives ROI.
Get instant, trackable results.
No waiting months to see the impact. Know exactly which keywords, ads, and campaigns are delivering your business ROI.
Test, learn, and scale fast.
Launch campaigns quickly, test messaging or offers, and use performance data to improve every part of your funnel.
Google Ads is where serious growth can start for your business. If your audience is searching, you can’t afford not to be there.
Why Choose Workshop Digital for Google Paid Search
You don’t need another vendor. You need a true, transparent, strategic-minded partner. Workshop Digital integrates directly with your team to drive performance, uncover new opportunities, and help you scale with confidence.
A partnership with us gives you:
- Custom-built Google Ads campaigns aligned to your business goals
- Direct access to the strategist managing your account
- Full-funnel conversion tracking for complete lead attribution
- Transparent 24/7 dashboards with real-time performance data
- Weekly or monthly strategy calls to review performance and plan next steps
- Fast turnaround for promotions, pivots, and optimizations
- Integration with your CRM to track lead quality and measure true ROI
- Ongoing insights from the latest Google Ads features, trends, and platform updates
- Early access to new Google Ads beta features and formats
- Certified Google Ads Partner status
See What’s Possible With Google PPC Ads Built Around Your Goals
Generic campaigns get generic results. When your Google Ads strategy is built around your actual goals—whether that’s scaling lead volume, improving efficiency, or entering new markets — you get performance that actually moves the needle.
It’s not just about running ads. It’s about running the right ads, in the right places, with a strategy designed to grow what matters most to your business.
Here’s a Glimpse at What Success Can Look Like For You:
Ahroon Yoch“Murals Your Way has been working with Workshop Digital for Paid Search since early 2019. In that time, our Account Manager has driven significant revenue and traffic growth for our marketing campaigns. We appreciate their deep understanding of the ever-changing world of search, attention to detail, constant testing, and bringing forth new ideas and opportunities. We couldn't be more thrilled with our partnership with Workshop Digital. ”
VP Marketing and Ecommerce, Murals Your Way
Michelle Mann“We truly could not be happier with our partnership with Workshop Digital and the support and strategic guidance that the team provides. We feel like we’re forging a true partnership with you as opposed to just a transactional relationship with a vendor. It’s clear in every interaction that your team understands our business (which is pretty complex) and the goals we are trying to accomplish, and are bona fide experts in all things digital marketing.”
Senior Director of Marketing, Array Behavioral Care
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Nate B.“A company clicked one of our Google PPC ads and submitted an RFQ for around $47k. That'd be a nice win if the story ended there. But...
Then, two days later, the same company submitted a quote request for $1.6MM worth of [product].
Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result.”
B2B Marketing Manager
Ryan DiMillo“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Director of Digital Marketing, Life Storage
Our Team's Awards and Certifications
