Trusted by Leading Brands
Since 2015, Workshop Digital has helped businesses lead the conversation—right where customers are searching. As an award-winning digital marketing agency, we specialize in paid search advertising strategies that connect brands with high-intent users through Google Ads, Microsoft Advertising, and beyond.
Our team builds precise, ROI-focused campaigns that drive real business outcomes—from traffic and leads to revenue growth. We handle everything from keyword strategy and ad copy to landing page optimization, so you get the full value from every click. Whether you’re a local business or a national brand, Workshop Digital is your partner for paid search that performs.
What is Paid Search (PPC) Advertising?
Paid search, oftentimes called PPC (pay-per-click) advertising, is one of the fastest ways to connect with ready-to-buy customers online. Instead of waiting for organic traffic to come in through SEO strategies, PPC campaigns place your brand front and center, above organic listings, when someone searches for the products or services you offer.
In 2024, U.S. search advertising revenues increased to $102.9 billion, a 16% year-over-year increase. This growth reflects the ongoing investment in paid search channels by businesses eager to connect with high-intent audiences. In fact, search advertising holds the largest share of internet advertising at 39.8%, up from 39.5% in 2023, highlighting the channel's continued dominance in driving results.
Unlike traditional display or social ads, paid search connects your brand with lower-funnel intent customers. Your ads show to people already looking for what you sell.
Whether it's through Google Ads, Microsoft Ads (formerly Bing Ads), or Google's Local Service Ads (LSAs) for verified local providers, paid search ensures you're visible when it matters most—driving more leads, phone calls, and sales.
Our Paid Search (PPC) Advertising Services
Google Search Ads
Google is the most widely used search engine, and advertising on it puts your business in front of high-intent customers right when they're searching. We design and manage Google Ads campaigns that prioritize both visibility and conversions, ensuring your budget goes toward driving results, not just clicks. From strategy to optimization, we focus on what matters: getting your brand seen by the right audience at the right time.
Microsoft (Bing) Search Ads
Microsoft Advertising offers a powerful opportunity to connect with B2B decision-makers. Because Microsoft owns LinkedIn, advertisers can tap into exclusive targeting capabilities, such as job title, industry, and company, directly within Microsoft Ads. The audience also tends to be slightly older and more affluent, making it ideal for high-value B2B campaigns. With generally lower cost-per-clicks compared to Google, we can help you tap into the potential of the Microsoft Search Network to generate qualified leads more efficiently.
Local Service Ads (LSAs)
Local service ads (LSAs) are a powerful option for businesses that rely on inbound leads, such as phone calls, bookings, or form submissions. Unlike traditional PPC models, LSAs charge only for qualified leads, not clicks, making them especially efficient for local service providers. These ads appear at the very top of Google results, giving your business unmatched visibility when potential customers are actively searching. We manage and optimize every aspect of your LSA presence, from setting up and refining your profile to improving bidding strategies and generating reviews.
Workshop Digital is a proud Google Partner, recognized for our expertise in driving measurable results and sustainable growth for our clients. Our team stays ahead of the curve with innovative strategies and best practices to help you maximize your digital marketing performance.
Workshop Digital is recognized as a certified Microsoft Advertising Partner, showcasing our expertise in delivering high-performance paid search strategies. With access to exclusive insights and advanced tools, we help clients maximize ROI and stay ahead in an evolving digital landscape.
Difference Between SEO and PPC
Paid search (PPC) and search engine optimization (SEO) are both important parts of a complete digital marketing strategy, but they serve different goals and timelines. Understanding when to invest in PPC, SEO, or both can help you get the best results for your business.
| PPC (Paid Search Advertising) | SEO (Search Engine Optimization) | |
|---|---|---|
| Speed | Immediate visibility once campaigns launch | Gradual, long-term visibility over 3–6+ months |
| Cost Structure | Pay per click or per lead/conversion | No direct cost per click (investment in content/optimization) |
| Control | Full control over targeting, budget, and messaging | Less direct control; dependent on Google's algorithm updates |
| Best For | Lead generation, e-commerce support, demand capture, product launches, promotions, competitor conquesting, and rebranding initiatives | Long-term brand visibility and organic credibility, lead generation |
| ROI Timeline | Fast, measurable in days/weeks | Slower, measurable over months/years |
PPC and SEO work best when used together as part of a holistic search strategy. PPC is great for driving immediate traffic, generating leads, and quickly testing new offers—but it's not just a short-term fix. With the right strategy, paid campaigns can deliver consistent, evergreen performance and sustained visibility for your highest-value keywords. SEO, meanwhile, builds long-term authority and captures organic traffic without ongoing ad spend. When used in tandem, PPC and SEO help you maximize your presence on the SERP, increase overall traffic, and stay ahead of the competition.
Most businesses benefit from a strategic mix of both SEO and PPC, depending on their goals, industry, and growth stage.
Ready to get your business to the top of Google and Bing results?
Why Your Business Needs Paid Search (PPC) Advertising
Brand visibility is valuable, but reaching an audience with high purchase intent is even better. Paid search puts your business in front of people actively looking for the products or services you offer, making it one of the most efficient ways to drive qualified traffic and conversions.
Let’s be real: people don’t typically scroll through pages of search results. They click the top options. With PPC, your business shows up exactly when and where it matters most, at the top of the results page, when someone is actively searching for your solution.
While organic SEO takes time and algorithm shifts can be unpredictable, paid search delivers speed, control, and quantifiable results, especially when the competition is just a click away.
Even if your brand is already ranking well organically, delivering paid search ads alongside your organic results helps you dominate the search results page and prevents competition from taking your business.
Here’s why it matters:
Be there when they’re searching.
Appear at the top of search results at the exact moment someone is ready to buy, book, or inquire.
Total customization.
Target by keyword, location, time of day, device, audience type, and adjust in real time based on what’s converting.
Reach high-intent customers.
Search ads reach people who are already in research or buying mode.
Control your spend.
Set your budget, adjust bids, pause underperforming keywords, and know exactly what’s driving leads or revenue.
Stay ahead of competitors.
Outrank brands bidding on your name, your product, or within your target market.
Data-driven decisions.
Every search, click, and conversion is trackable. That means smarter optimization and better ROI.
Move fast. Scale faster.
Launch campaigns quickly, test what works, and double down on high-performing strategies.
Your audience is searching. Paid search puts you in front of them, with total control, total flexibility, and results you can see.
Why Choose Workshop Digital
We’re not just another PPC vendor. At Workshop Digital, we function as an extension of your marketing team, proactively looking for opportunities to drive more leads, sales, and revenue.
A partnership with us gives you:
- Custom-built paid search campaigns aligned to your business goals
- Direct access to the strategist actively managing your campaigns
- Full-funnel conversion tracking for complete lead attribution
- Transparent 24/7 live dashboards — real-time access to your campaign performance
- Weekly or monthly strategy calls to align on performance, goals, and next steps
- On-demand support for quick pivots, promotions, or strategic adjustments
- Cost-Effective Marketing Strategy
- Certified Google & Microsoft Advertising Partners
See What’s Possible With Paid Search (PPC) Built Around Your Goals
When your paid search campaigns are fully aligned with your business goals, the results speak for themselves. Whether you want more qualified leads, lower customer acquisition costs, or faster market growth, the right strategy turns potential into performance—and every ad dollar into real revenue.
Here’s a Glimpse at What Success Can Look Like For You:
Kelly Williams“We hired Workshop Digital to help us build on and improve our paid digital marketing efforts—and they delivered. They helped us consistently grow our traffic and leads. They're always on top of the latest online marketing trends and make sure that our campaigns are reflecting these changes.”
Marketing Manager, Woodfin
Jenny Sammis“Workshop Digital was a dream to work with on Kidsave's digital campaign for Weekend Miracles Virginia. Morgan and her team were responsive, intuitive, and delivered a high-quality product with a fast, professional turnaround. Their expert guidance was invaluable as our project evolved. We couldn’t have done it without them!”
DC Director, Kidsave
Ahroon Yoch“Murals Your Way has been working with Workshop Digital for Paid Search since early 2019. In that time, our Account Manager has driven significant revenue and traffic growth for our marketing campaigns. We appreciate their deep understanding of the ever-changing world of search, attention to detail, constant testing, and bringing forth new ideas and opportunities. We couldn't be more thrilled with our partnership with Workshop Digital. ”
VP Marketing and Ecommerce, Murals Your Way
Nate B.“A company clicked one of our Google PPC ads and submitted an RFQ for around $47k. That'd be a nice win if the story ended there. But...
Then, two days later, the same company submitted a quote request for $1.6MM worth of [product].
Take a bow! Your work on our account continues to just be top-notch. That's a truly magnificent result.”
B2B Marketing Manager
Ryan DiMillo“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Director of Digital Marketing, Life Storage
Our Team's Awards and Certifications
