Paid Search Advertising

Workshop Digital can help you stay ahead of the evolving world of paid search marketing and advertising.

Proactive campaign management and optimization.

Paid search at Workshop Digital is collaborative and comprehensive. We don't just “set it and forget it.” We work to meet and exceed your goals through active account management. We're always looking for opportunities to test and learn. This means building out new keyword sets and testing bidding methods and ad copy. And it means incorporating new features as they become available.

Customized strategies. Transparent communication.

From testing ad formats to building intelligent audience strategies, we handcraft paid search solutions around your needs. We work to ensure that our targets are attainable—and that we're using the right algorithms to get the best results.

“Workshop Digital helped us find opportunities to reduce wasted spend and provided us with recommendations to improve our paid search campaigns. Plus, they helped us refocus our entire marketing budget. Great work from a great team.”
Ryan DiMillo, Director of Digital Marketing at LifeStorage

Our solutions help answer common digital marketing concerns.

You're unhappy with your current agency.

The cheapest option isn’t always your best bet. Unlike other agencies that tack on paid advertising as an afterthought, we live and breathe paid search like it’s our job (because it is!).

You have bigger things to focus on.

We get it. Setting up paid search accounts on your own seems overwhelming. That’s why we work to remove barriers with proactive communication and comprehensive reporting.

Your D.I.Y. approach doesn't scale.

Many businesses hit a wall as they start to grow. Whether it’s a lack of time or expertise, they’re unable to manage paid accounts at scale. We customize solutions—no matter where you’re at in the process.

See how we're helping businesses improve results with paid search advertising.

Case Studies | 3 min read

Using Paid Search and Discovery Campaigns To Increase Revenue by 89%

Learn how strategic keyword targeting helped us increase traffic to a client's website to grow revenue by 89%.

Case Studies | 3 min read

Overcoming a Smaller Budget and Tough Economy to Find Great Leads

Our client was feeling the effects of the pandemic and needed more qualified leads from a smaller marketing budget. We took a close look at their existing programs to help them make it happen.

Case Studies | 4 min read

Paid Search and Display Help Fortune 500 Financial Organization Double Customer Sales

Paid search and display advertising helped increase qualified lead volume and convert more accounts.