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Conversion Rate Optimization

CRO makes the most of your digital investments by creating value from the web traffic you already have.

Inspire user action. Drive conversions.

Improving conversion rates isn’t guesswork. And you don’t have to double your marketing spend to double your leads. CRO maximizes the value of your site—and turns existing traffic into leads and sales.

CRO is an art and a science. It involves the design, copy, and user experience of every page on your website. Workshop Digital works with businesses of all sizes to ensure their digital investments are driving sustainable growth.

Case Studies

Case Studies  |   Clock Icon  3 min read

Workshop Digital Helps a Law Firm Increase Leads by 219%

Learn how we optimized the firm’s local SEO and improved their lead volume.

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Case Studies  |   Clock Icon  3 min read

LASIK Practice Increases Revenue By 103%

Patient volume doubled in one year, which resulted in a revenue increase.

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Case Studies  |   Clock Icon  3 min read

Workshop Digital Helps National Urgent Care Chain Manage a Website Redesign

Implementing SEO best practices drove traffic and impressions.

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Why do we need conversion rate optimization?

Our conversion rates are low. What do we do?

Our six-step CRO process identifies obstacles in your website’s conversion funnel—and provides customized solutions to drive more conversions.

We don't have an effective testing strategy.

How do you communicate your business value propositions to your customers? Testing helps you convert more visitors into paying customers.

We want to test more but don't know how.

A robust testing strategy enables your team to learn and make improvements. From A/B testing to user experience testing, we uncover what’s working and what isn’t.

We’re getting traffic, but no closed sales.

You may attract a high volume of website traffic. But if they aren’t turning into paying customers, it’s time to analyze how you can improve your efforts.

Why aren't people filling out our contact form?

From button sizes to images to copy, there are many elements that make up a successful lead generation form. We help ensure that users are empowered to take action.

Will website changes impact results?

Testing your website shows what’s driving conversions. And it helps inform any changes you should make—before you invest in expensive site redesigns.

Will a new website help us get more conversions?

CRO is all about getting people to take action. From building a new site, to modifying your current one, we help figure out what’s right for your business.

We don't know who is most likely to convert on our site.

Our process identifies which users are more likely to convert—which enables you to optimize advertising budgets and improve the user experience.

People are leaving our website without taking action.

First impressions mean a lot for your website. CRO helps identify and eliminate any friction on your website—so users can get through your sales funnel.

CRO Resources

Blog Articles  |   Clock Icon  4 min read

Exploiting The Intersection of PPC and CRO

The chasm between Pay Per Click advertising (PPC) campaigns and Conver…

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Blog Articles  |   Clock Icon  6 min read

Do Unbounce Landing Pages Affect Google Ads Quality Score?

This question, asked by one of our lead analysts, kept me up at night …

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Blog Articles  |   Clock Icon  4 min read

How to Grow Your Digital Marketing Campaigns with Testing & Optimization

Experts from CarMax, The Martin Agency, and Workshop Digital brought t…

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“The Workshop team really took the time to know our products, which is huge for getting them in front of the right customers. They also quickly grasped the market dynamics and challenges faced by our brand. Not only did they provide us with actionable insights, they helped us understand the impact of their decisions. ”

Paul Watson, Co-Founder of Ledbury

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