At Workshop Digital, our approach to Search Engine Optimization (SEO) goes beyond the basics. We believe in creating website experiences that are not only optimized for search engines but also create valuable experiences for your customers. From enhancing your content with strategic insights to optimizing the technical aspects of your website, our goal is to ensure your website can be found online.
Our SEO expertise spans a large range of businesses, from local small businesses that depend on local rankings to global enterprises seeking to scale efficiently. With a focus on sustainable growth and tangible results, we customize our SEO strategies to meet the unique challenges and objectives of each client.
DJ Johnson“I have met with multiple members of Workshop's team who have all impressed upon me Workshop's commitment to quality customer service, responsive and clear communication, and a unique ability to humanize the work they do. Thank you.”
Owner, Health in Mind, Midlothian, VA
Steve Cummings“Sign me up for any marketing program where I shout from the mountaintops about your SEO audit process and delivery. A great mix of stuff we knew we needed to do, stuff we had no idea [that] was on our site, and an honest, practical discussion. Awesome, awesome.”
VP of Marketing, Yogasleep
Steve O.“We appreciate Workshop providing an in-depth review of all the SEO options out there. They really show your personalized, honest approach. We’re especially grateful for your monthly reports and use them to inform our strategy.”
Ecommerce Client
Dr. Ken Lipstock“We partnered with Workshop Digital for paid search and SEO to increase our new consultations—and we’ve seen big increases in patient numbers. I highly recommend them for all your healthcare digital marketing needs. ”
Owner, Lipstock LASIK, Henrico, VA
Erika Gay“The migration process in transitioning our two websites to GA4 was exceptionally smooth. The learning curve is still very much in progress, but we have faith that our team at Workshop Digital will be with us every step of the way.”
Marketing and Communications Manager, Venture Richmond
Workshop Digital SEO Services
On-Page SEO
To attract relevant visitors, your web pages must rank higher by optimizing for search engines and delivering value to users. Search engines favor pages that demonstrate experience, expertise, authority, and trustworthiness (E-E-A-T) through a blend of content quality, site structure, and HTML optimization. Whether creating new content or enhancing existing pages, our SEO services are tailored to improve your online presence.
Technical SEO
Technical SEO might seem daunting, but we simplify it with clear insights from the start, shaping the path to your website's success. It's a critical component that impacts every part of your site. By organizing your site logically and ensuring pages are interconnected efficiently, we make it easy for search engines to navigate from your homepage to important content in as few clicks as possible. While many agencies stop at content, we understand that even the best content must be discoverable. Our technical SEO strategies guarantee your pages are indexed and visible to search engines, ensuring users can find and appreciate your entire website.
Local SEO
Local SEO ensures your business stands out in local searches, connecting you directly with nearby customers. By optimizing your online presence for local search results, we help your business appear prominently when potential customers search for services or products you offer in their vicinity. This includes managing your Google My Business listing, local citations, and reviews, as well as optimizing your site for local keywords. Our goal is to increase your visibility in local search results, driving more foot traffic to your physical location and increasing local engagement.
We can solve your SEO challenges.
Unclear Actions from Your Current Agency? We build your digital strategies from the ground up, prioritizing transparency and education at every step.
Struggling with Google Rankings? Your website is a complex machine with many moving parts. We analyze its performance and optimize it to increase rankings and drive high-quality traffic.
Invisible on Google Maps? In the competitive landscape of local search, we enhance your Google Business Profile, driving an increase in visibility and local engagement.
Experiencing a Traffic Drop? Through comprehensive audits, we diagnose issues, devise recovery strategies, and set you on a path to not just regain but surpass previous traffic levels.
Blog Posts Not Getting Engagement? We refine your content strategy, ensuring your blog engages and reaches the right audience, driving qualified traffic.
Underutilizing Your Analytics? You may know the value of Analytics, but do you know what to do with all your data? We turn your data into actionable insights that fuel your SEO strategy.
SEO Performance Unclear? Beyond rankings, we focus on customized SEO strategies and transparent communication, so you always know how your SEO is performing.
User Experience Falling Short? We improve site speed, interactivity, and stability, enhancing UX to meet ranking preferences.
Website Redesign Worries? From auditing to monitoring, Workshop Digital helps ensure a seamless website redesign. This means preserving your SEO efforts and opening new growth opportunities.
Unsure About Competitors? With thorough competitor analysis, we identify opportunities to outperform and capture more market share.
Committed to Ethical SEO? Our practices are sustainable and ethical, focusing on long-term success rather than quick, questionable tactics.
