Trusted by Leading Brands
Workshop Digital is an award-winning digital marketing agency that’s been helping businesses grow through results-driven SEO since 2015. Today, search extends far beyond traditional search, and so does our approach.
We help your business appear wherever potential customers are searching, so you can capture attention, drive qualified traffic, and turn interest into revenue. Our SEO strategies are built to scale with your business and adapt to how—and where—people search.
What is Search Engine Optimization?
With 32.9% of internet users aged 16+ discovering new brands, products, and services through search engines, visibility is more important than ever. Search engine optimization (SEO) is a digital strategy focused on improving your business’s presence in search engine results for your target audiences. From UX enhancements to on-page optimizations and local efforts, SEO touches various aspects of your website, ultimately helping attract more qualified leads and customers for your business.
Our SEO Services
AI SEO
AI SEO is the future of search optimization. Instead of only relying on traditional tactics, AI SEO sets up your business for success in AI-powered search experiences. As ChatGPT, Gemini, and other LLMs become part of how people search for answers, you must optimize your website to surface in these platforms. Even if your website ranks well in Google, you could be invisible in AI search results without the right, personalized strategy. Our customized SEO AI approach helps your brand appear where customers ask questions.
Local SEO
Local SEO connects your business with nearby customers searching for your services. By optimizing your online presence for local searches, our local SEO strategies help your business appear at the top of search results when someone is looking for services or products you offer. Local SEO includes managing your Google Business Profile and Bing Places listings, updating local citations, and ensuring your website is set up for local traffic. We focus on improving your visibility in the local area, driving more foot traffic and local leads to your business.
Technical SEO
Technical SEO is the foundation of your website’s visibility and performance. This includes optimizing various elements on your website to enhance visibility in search engine results pages and user experience, such as website architecture, site speed, mobile optimization, crawlability, and indexability. Even the best content can be overlooked if search engines can’t reach it. Our comprehensive technical SEO audit runs over 150 checks to ensure your website is healthy.
On-Page SEO
To attract relevant website visitors, your content should be optimized for search engines and deliver value to users. Google and other search engines favor pages that demonstrate experience, expertise, authority, and trustworthiness (E-E-A-T). High search visibility can be accomplished through a carefully crafted content strategy, site structure, and well-defined user journey. Our SEO services include developing a content strategy, making on-page content optimizations, helping clients craft new content pieces, conducting user experience research, and more to show why your website is authoritative and a leader in your industry.
Off-Page SEO
Off-Page SEO helps solve the challenge of low online authority and visibility. Without strong backlinks or brand recognition, it’s harder to gain trust from search engines and customers alike. We strengthen your off-page presence by analyzing your existing backlinks, identifying broken links and redirect opportunities, and researching where your competitors are earning links. We also highlight unlinked brand mentions that could become valuable backlinks. These insights help you build authority, improve rankings, and increase credibility.
Website Launches & Migrations
Whether you're launching a new site, changing domains, or migrating to a new CMS, SEO missteps can lead to lost traffic and visibility. That’s why it’s important to work with an experienced SEO agency that understands how to protect your organic performance during major website changes. We help you plan, test, and monitor every step of the transition to ensure your new site is built to succeed in search and maintain the momentum you’ve already earned.
Franchise SEO
Franchise businesses face unique SEO challenges, like managing accurate location data, inconsistent local rankings, and scaling efforts across markets. We help you solve these issues with systems built for multi-location growth: from optimizing and maintaining local listings to developing location-specific strategies and reporting that shows what’s working, where. Every location gets the visibility it needs, without losing control at the brand level.
Enterprise SEO
If you’re managing a large website, operating across multiple locations, or competing with well-established brands, basic SEO likely isn’t enough. You need strategies that scale, align with your business goals, and actually move the needle. Our Enterprise SEO service is built for that level of complexity… helping you improve rankings, maintain consistent traffic, and increase conversions. That’s why it’s essential to work with a marketing agency that has proven experience with enterprise clients.
Small Business SEO
Your small business needs to be seen on search engines, too. That’s why we launched our small business SEO service in 2023. Our team understands what it takes to get your small business to appear in search results, drive website traffic, and convert visitors into customers.
Ecommerce SEO
If your products aren’t showing up in search results, you’re missing out on potential sales. Ecommerce SEO helps your online store get found by optimizing your site architecture, product pages, and user experience, so customers can find what they need to check out without friction. We focus on improving visibility for both product and category searches, ensuring your pages are built to convert.
Certified Experts in Building Organic Visibility
Difference Between SEO & PPC
Understanding the differences between search engine optimization (SEO) and paid search (PPC) is important to building an effective digital marketing strategy. While each serves different purposes, using them together can improve visibility, drive traffic, and support both short- and long-term goals.
| SEO (Search Engine Optimization) | PPC (Paid Search Advertising) | |
|---|---|---|
| Best For | Long-term visibility, trust, and consistent lead generation over time | Quick traffic, lead generation, promotions, and testing for quick results |
| Investment Type | Ongoing investment with compounding returns over time | Pay-to-play; results last only as long as campaigns are running |
| Longevity | Sustainable, long-term traffic and rankings with regular optimization | Stops when campaigns are paused |
| Traffic Type | High-intent, trust-driven traffic built through relevance, content, and authority | Highly targeted traffic based on demographics, behavior, and keyword intent |
| Data & Insights | Informs content strategy, UX, and site structure through search behavior and performance data | Offers real-time data to quickly test messaging, landing pages, audience targeting, and more |
| ROI Timeline | Can take about 3-6 months to see momentum; grows over time | Delivers immediate traffic and conversions when campaigns go live |
Ready to drive relevant traffic–and show up in AI-powered results? Start with SEO.
Why Your Business Needs SEO Services
If your business isn’t showing up in search results, your website isn’t engaging visitors, or your revenue goals aren’t being met, SEO could be the missing link. Search engine optimization helps your site get discovered by people actively searching for what you offer, whether they’re looking for information or are ready to buy.
Here’s why SEO should be a part of your marketing strategy:
Increase visibility.
SEO helps your website rank higher in traditional search results while also positioning your brand for visibility in emerging AI-powered search experiences. This broader presence increases your reach, drives more impressions, and brings the right clients to your business—wherever they’re searching.
Build trust.
Ranking at the top of search results signals authority and credibility to your potential customers. A strong SEO presence helps position your business as a trusted leader in your industry… even before anyone clicks.
Improve user experience.
SEO goes beyond search rankings. It helps make your website faster, mobile-friendly, and easier to navigate. A better user experience not only supports organic traffic but also increases conversions across all your marketing channels.
Gain competitive advantage.
If your competitors are investing in SEO and you’re not, you’re likely missing out on valuable traffic and leads. A strong SEO strategy helps you outrank them in search results and capture more market share… including the customers they’re trying to reach.
Why Work With Workshop Digital
With over a decade of experience, Workshop Digital helps businesses grow their online presence through results-driven SEO strategies. Our team is committed to understanding your industry, your goals, and where you want your business to go — not just today, but in the years ahead.
Benefits of Working with Workshop Digital:
- Custom-built strategies for your business needs, aligned to your goals and KPIs
- Direct access to the team managing your SEO strategy
- Transparent, real-time dashboards with 24/7 access to your marketing data
- Weekly or monthly reporting calls with a focus on performance and strategic opportunities
- Proactive updates on search engine updates, such as Google’s algorithm changes or AI updates
- Clear KPIs to create a strong foundation for success
- Cross-functional collaboration that integrates seamlessly with your internal teams, including developers and content creators
- Experience with various analytics tools such as Google Analytics 4, Adobe Analytics, Google Search Console, CallRail, Screaming Frog, Semrush, Ahrefs, and more to further prove the return on investment
See What’s Possible With an SEO Strategy Built Around Your Goals
When your SEO strategy is built around your business goals, organic growth becomes a powerful advantage. Whether you're aiming to increase qualified traffic, improve keyword visibility, or generate more conversions over time, the right approach turns search intent into sustained success—and every page into a performance driver.
Here’s a Glimpse at What Success Can Look Like For You:
Heather Johnson“Our old site had plenty of traffic, but conversions were frustratingly low. Workshop Digital helped us navigate the SEO side of the redesign, making sure we didn’t lose momentum. They worked closely with our developers to get everything right before launch, and their ongoing SEO efforts made a huge impact. Within the first year of our ongoing SEO campaign, our website revenue increased by 314%. We couldn’t have done it without them.”
Director of Marketing, T.I.E. Industrial
DJ Johnson“I have met with multiple members of Workshop's team who have all impressed upon me Workshop's commitment to quality customer service, responsive and clear communication, and a unique ability to humanize the work they do. Thank you.”
Owner, Health in Mind, Midlothian, VA
Steve Cummings“Sign me up for any marketing program where I shout from the mountaintops about your SEO audit process and delivery. A great mix of stuff we knew we needed to do, stuff we had no idea [that] was on our site, and an honest, practical discussion. Awesome, awesome.”
VP of Marketing, Yogasleep
Steve O.“We appreciate Workshop providing an in-depth review of all the SEO options out there. They really show your personalized, honest approach. We’re especially grateful for your monthly reports and use them to inform our strategy.”
Ecommerce Client
Erika Gay“The migration process in transitioning our two websites to GA4 was exceptionally smooth. The learning curve is still very much in progress, but we have faith that our team at Workshop Digital will be with us every step of the way.”
Marketing and Communications Manager, Venture Richmond
Our Team's Recognitions
