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Search Engine Optimization

SEO success is more than just rankings or clicks—it’s about long-term visibility and bottom-line results.

Gain visibility. Increase traffic.

SEO at Workshop Digital is transparent and collaborative. It’s all about creating websites that search engines and users can find and understand. This means everything from optimizing copy through content marketing to technical troubleshooting.

Workshop Digital has handcrafted SEO solutions for businesses of all sizes. We’ve diagnosed and resolved challenges for small businesses that depend on local rankings, and international corporations that need visibility.

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On-Page SEO

On-page SEO deals with individual web pages. It’s all about getting them to rank better so they attract relevant traffic. This means optimizing pages for the search engines. But it also means making sure your pages provide value to your end users.

Search engines give preference to high-quality pages that display expertise, authority, and trustworthiness. This is accomplished by incorporating front-end and back-end best practices—including content, site architecture, and HTML components—into your strategy.

Working with you to drive results.

On-page SEO strategies are catered around you. We can write content from scratch. We can optimize your current efforts to rewrite pages and provide your team with keyword research. Or, we can partner with vendors of your choosing. Ultimately, we’re here to understand your needs.

Technical SEO

Technical SEO sounds scary, doesn’t it? At Workshop Digital, SEO is anything but intimidating. It’s built on trust and transparency. We include technical insights as early as your initial audit and allow these findings to guide the future of your website success.

Technical SEO influences nearly every aspect of your website.

Basically, technical SEO involves everything not related to content. It’s about making sure your site is organized and that pages are linked in a logical way. This makes it easy for crawlers to get from your homepage to important content in as few clicks as possible.

Many agencies focus on content and call it a day. But if you can’t find content in the first place, it doesn’t matter how good it is. Technical SEO ensures that your pages are indexed and found by search engines—so that end users can find and enjoy all pages of your website.

Where should you begin?

We provide customized strategies based on priority. We help analyze whether you should start with technical or on-page SEO—or whether you need to focus on things like local SEO or content marketing.

SEO Case Studies

Case Studies  |   Clock Icon  3 min read

Workshop Digital Helps National Urgent Care Chain Manage a Website Redesign

Implementing SEO best practices drove traffic and impressions.

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Case Studies  |   Clock Icon  2 min read

National eCommerce Brand Sees a 152% Increase in Sales

Paid ads boosted traffic, transactions, and revenue from sales.

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Case Studies  |   Clock Icon  3 min read

LASIK Practice Increases Revenue By 103%

Patient volume doubled in one year, which resulted in a revenue increase.

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Custom SEO strategies. Driven by your needs.

Where should you begin? Our SEO audits help us diagnose whether you need to focus on technical, on-page, or local SEO. And they provide a roadmap for the success of your account.

Interested in learning more?

Why do we need search engine optimization?

We don’t know what our current agency is doing.

We can supplement your current digital efforts or build them from scratch. We educate you every step of the way with clear communication and reporting.

Our website is not ranking in Google search.

Your website is a complex machine with many moving parts. We analyze its performance and optimize it to increase rankings and drive high-value traffic.

Our company does not appear on Google maps.

Local search has become increasingly competitive. We optimize and manage your Google My Business listings to boost visibility and increase local traffic.

Our traffic has suddenly dropped.

We conduct comprehensive audits that provide answers. And we create solutions to recover lost traffic and help you gain more than ever before.

People aren’t reading our blog posts.

Good content drives qualified traffic. SEO at Workshop Digital helps refine your content creation efforts—so your blog posts reach a targeted audience.

We’re not using Google Analytics to its full potential.

You may know the value of Google Analytics. But do you know what to do with all your data? We help unpack your data—so you understand and take advantage of its potential.

We don't know how our SEO is doing.

SEO at Workshop Digital is more than rankings or clicks. It’s about customized strategies and clear communication of your results.

We’re going through a website redesign.

From auditing to monitoring, Workshop Digital helps ensure a seamless website redesign. This means preserving your SEO efforts and creating new opportunities.

We need an SEO audit. What should we do?

Our comprehensive SEO audit consists of five phases—and creates a roadmap for success. So, what are you waiting for? Contact us today.

SEO Resources

Blog Articles  |   Clock Icon  24 min read

Video: Developing an Integrated SEO & PPC Strategy for E-commerce

Today we're going to be discussing how SEO and paid or PPC can be work…

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Blog Articles  |   Clock Icon  6 min read

An SEO Opportunity Calculator to Find Low-Hanging Fruit on Big Sites

One of our SEO clients is an enterprise-level brand and manufacturer o…

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Blog Articles  |   Clock Icon  5 min read

Importance of Google My Business Posts for Businesses

Part 1: Making the Case for Google Posts In June 2017, Google released…

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“Sign me up for any marketing program where I shout from the mountaintops about your SEO audit process and delivery. A great mix of stuff we knew we needed to do, stuff we had no idea [that] was on our site, and an honest, practical discussion. Awesome, awesome.”

Steve Cummings, Vice President of Marketing at Marpac

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