What does paid social mean to your business?
First, it’s important to understand the difference between organic (or earned) and paid social media. While the former refers to any type of post that’s independent of paid promotion, the latter deals with advertising dollars.
Ultimately, paid social enables businesses to reach targeted, engaged audiences on platforms like Facebook, Instagram, and LinkedIn. Rather than targeting audiences based on specific words or phrases, paid social allows brands to reach users based on specific characteristics.
“We hired Workshop Digital to help us build on and improve our paid digital marketing efforts—and they delivered. They helped us consistently grow our traffic and leads. They're always on top of the latest online marketing trends and make sure that our campaigns are reflecting these changes.”Kelly Williams, Marketing Manager at Woodfin
Boosting brand awareness.
Paid social media marketing is ideal for awareness. It can help build brands by reaching the right people using advanced targeting capabilities provided by platforms like Facebook, Instagram, or LinkedIn. Ultimately, paid social can be catered toward specific demographics.
Social can also attract top of funnel leads. By promoting the right message to the right people, you can help increase the likelihood that your content and ads are delivered to a relevant audience.
LinkedIn Marketing and Advertising
If you consider LinkedIn a tool for recruiting and professional recruiting, you aren’t wrong. But since establishing itself as one of the primary resources for job seekers and posters, LinkedIn has grown into one of the most popular platforms for content and research. In fact, up to 80% of business-to-business (B2B) leads can come from LinkedIn.
LinkedIn can help you spread content that inspires consumers to engage with your brand. At Workshop, we see good results with B2B offerings. Because LinkedIn offers robust targeting opportunities, it’s likely a good fit if you offer a product or service to businesses and know which decision makers you’d like to reach.
Maximize Your YouTube Marketing Strategy
Did you know that YouTube is the world’s second-largest search engine? That’s why the platform provides limitless digital marketing potential. However, it’s essential to make the most of your efforts. This means optimizing your current content to reach relevant audiences and reduce wasted ad spend.
At Workshop, we can maximize your YouTube marketing efforts. We help your content gain visibility and ensure you’re targeting the right users.
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How paid social media can help your business:
Heightened brand awareness.
Like display advertising, paid social helps you increase the reach of your brand.
Increased targeting capabilities.
Reach the right demographics with the right content.
Improved lead generation.
Leverage a variety of engaging ad formats to attract clicks from top of funnel leads.
See how we're helping businesses connect with audiences through paid social media advertising.
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You should start with an expert assessment of your current social media ad program - it's part of our free Google Ads Scorecard. We can then look for ways to make your programs more efficient and effective, and where there may be opportunities to establish a presence on new social media platforms. Contact us today to get started on your free report.